York High School - Duke Yearbook (York, NE)

Page 143 text:

-nu .v- ' package 99' who 'W-ak WL' --.W ,. gfrvgrw 'rg 1- Lg? 1 '55 fQ3,g53E2i:wsl':ujk' Q . W, 6,-Q.-xg-IEA X. .M N lim. wif- ri'kw?s.Y - ' - ,mW .X5xg. j -, ., 'Eg ' lv fr' Yrs kxsfjf .X-Xwi, f.9MgV5?', qu, ,'1f'i55v'-k'3':'P: ffgf W ws Q' L' 4 Q- f w+ff' Jf:-'f'!'fK,i.'i m ,-fY'sx. '+ H f' -f ' P,,f-, .fwnq ',, 1 . A ,, f- QQ' .1 W 1 , ': Ww3M'x. 4 634-. V W. Q , s flif'-'v hgi.EiTt3,?'f,4 ., I. hx nw W ki skklgfnfiiirfmxi. vii . MA k Q z W'xA n??-ff ' f. E'15wf,fXfe1f+,' rf? ff 4 ' 5. qf-:JV 1 -'xv' ffm' -' Q+ +fim fl LV ,KQL j21u,,.,,,L,f, sf A .- g4,'3,ff,J::'p,gA.S', w. , ,sv M, V11 '.r ,FEHQ f'-' kt fff' N diff ITOD Leftl Tools of the trade. packaging. tBottom Left? Lihda Hehg HDBCKSQGSH bahd member' Deb HOSKihS KBOCYOITI Righfl The 'COITSI fiI liShEd DESKGIDBII DFOCIUCE 3 Ul'Iif0I'I'T1 fOr TOD Def'f0f'h'13hCE. 3 DSN' of adidas, and 3 little pfayef. lTop Right! A IOOK ihtO the ihhEf' world of 3 school pIay's C0hClUSi0l'1 ' 159

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Packaging the no frills product is basic - Stark white With black block letters stating exactly what the package contains. No cover picture, no enticing name, no promises, Only the exact ingredients and nutritional information appear With perhaps some lines for emphasis. The minimum amount of packaging is used only to keep the inside product fresh and protected. THiS also helps keep the price down. The Duke has ina pages full of pictures and words to promote memories. There may not be any color or fancy stuff, but the packaging is adequate to keep the memories of this year fresh and protected. FQQ sein e.-3 :ee-s.-.1 sg,, .g.:gg - , .. ,. .f '?' v xt l ' .s its ' 1 , kN. P THAHBRACE COLLEGE NAV? lTop Lefti Part of the statisticians packaging on a rainy night fBel0W left? The COUSUUWGVS DVOUUCF in the f13fUl'3l DHCKZQHWQ include an umbrella for Mike Stuhr, and a warm stocking cap forJim Staffi- Moran. lRightl A lot of work went into the packaging of the opening 158 - COI1CILlSi0I1 football game if'1ClUdiI'1Q f3f1S equipped with balloons.

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One of the key COSTI'Cl.ItflI'1Q faClfOI'S of HO frill Dl'OClUCfS is HO 3dVeI flSlf'lQ. The idea WZS imported ff'OI'T1 FFBHCG, and lf SEEITIS tO work quite well. If 550 C3SeS of plain label 'lfLll'l3 Hfe nought off the Shelf by early afternoon as one grocery chain experienced, what amount of hi- pressure advertising is needed? Very little. Promotion ofthe Duke was kept to a minimum. No posters were plastered up, no gimmicks used, only WOl'd of l'Y'lOLlth. Arid despite higher' production costs land a slightly higher pricel, just as many books were bought as in previous years. You took a chance in buying this plain label yearbook. We hope you are satisfied with the pl'OdUCt. v 1 40 ' COI lClLISi0I'1 inbove Leftl Tim Peters and Julie Manning promote the iTop Rightl Under the direction of Mr, Don Keelan-White,theone- Christmas Spirit at a DECA party, act Spoon River Anthology was properly promoted. lAbove Rightl A promotional for the sale of York High School