Windsor Locks High School - Herald Yearbook (Windsor Locks, CT)

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THE HIGH SCHOOL HERALD 21 the soap that could wash away the sins of the world,” seem to please readers , more than just illustrations. In order to be progressive a manufacturer must express himself in such a way that his words “sing to one ' s pocketbook.” Words are the im¬ portant thing in advertising, and when one has found them the secret of the most in¬ telligent publishing has been discovered. By advertising a company does not necessarily mean to draw away trade from a concern similar to its own that doesn’t advertise. It has a greater value. It not only supplies the public with information as to economical means of living but it also makes one familiar with certain things that are needed which were never before regarded as necessary to human contentment or happiness. It helps to bring man into contact with new and con¬ venient articles made to aid him in his daily work. When things are constantly repeated the mind becomes impressed—and after all, advertising is only repetition. Dorothy Phelps, ' 26. -(o)- PROPHECY Last night as I sat down to read the evening paper I found some interesting bits of news which perhaps you will enjoy, too. It is now ten long years since my classmates and I graduated from the Wind¬ sor Locks High School and I have often wondered what became of the boys and girls with whom I spent the happiest days of my life. Well, these news items which I am going to read have to do with my former classmates. The first page I turned to was the sporting page and there I saw— well, let me read it to you as the sporting editor put it. “The New York Yankees yesterday de¬ feated the Washington Senators by the score of 9 to 4. ‘Red’ Lawson, star third baseman for the Yankees, poled out two homers and a double, bringing his total of home runs for the season to 48. He is also rated as one of the best third basemen in the major leagues to-day.” I am very glad to know that “Red” has succeeded in breaking into major league baseball for he w’as one of my teammates on the old High School team. On this same page there is another arti¬ cle which gives me much pleasure to read. “Henry O’Leary, former quarterback of the Harvard football team, and recent graduate of that college, signs a contract to play for the Chicago Bears. His salary is to be $40,000 a game. One of his team¬ mates in the backfield will be “Red” Grange, former star of the Illinois team.” Henry always was the outstanding star of the “Mohawks” football team. Here is another article: “Florence Migliora, a famous actress, will play the leading role in the great stage comedy success of the year entitled, ‘So’s Your Old Man.” As you probably remember “Fluffy” took the part of “Jerry” in our Senior Play, and received many congratulations on her acting. “Edna Mocklis, Private Secretary to the President of the United States—Toothpick Company, has just been selected as one of the fortunate young women to be chosen by Mr. Zeigfield to play a leading part in his 1937 Follies. Mr. Zeigfield is selecting his material this year from office stenogra¬ phers and private secretaries and was at¬ tracted by Edna’s blonde beauty and her ability as an actress and singer” “Ruth Drake, widely known as the best woman Physical Director in the country, is planning a large recreation hall for young women. Miss Drake is very clever with the gloves and is capable of giving worth¬ while instructions. Miss Drake says she owes her strength and health to her farm life during her school days.” Here is another piece of news which is interesting. “Corrine Burwood to-day won the Championship Typewriting Contest held in New York city, by writing 170 words a minute for haif an hour without an error.” Corrine was always the best typist in the class, and she won enough pins and medals from different typewriter companies to start a jewelry store. “Miss Burwood will now represent the Underwood Type¬ writer Company at a large salary. “Mary Poloski, the celebrated dancer, yesterday won the prize of $50,000 offered to the best Charleston endurance dancer. Miss Poloski danced steadily for 72 hours, defeating some of the best Charleston dancers in the country and breaking all endurance records.” Mary always did have the honor of being the best dancer in the class and we wish her success in her chosen profession. “Mary McHugh was to-day hired as head usher in the Metropolitan Opera House. This position is one of great responsibility and commands a large salary. Miss Mc¬ Hugh says she owes her ability as an usher to the training which she gained while she was employed by the Rialto Theatre in Windsor Locks during her school days.” Well, “Maxie,” if we ever go to the Met¬ ropolitan Opera House we hope you’ll show

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20 THE HIGH SCHOOL HERALD parting word, we extend to you a welcome to come back any time to visit the o ' d school where the four happiest years of your life were spent. Douglas Barberie, ’27. -(o)- ADDRESS OF WELCOME. Members of the School Board, Superintend¬ ent, Teachers, Undergraduates, Parents and Friends:— It is with great pleasure that I, in behalf of the Class of 1926 , welcome you here this evening. After four long years, we have reached our goal. But it is with sadness as well as with joy that we come here to-night, for the thought that our happiest days are over, seems to overshadow the happiness that we have attained. As our class motto vve have chosen the Latin phrase, “Facta, non verba,” which is in English “Deeds, not words.” The deeds of great men excel any mere words that they have ever spoken. Just for example, take Wellington, the great English general, who overcame Napoleon. Hardly a word that he ever spoke is remem¬ bered, but his act at Waterloo marks the end of a great epoch. Now we are about to undertake new en¬ terprises and ve intend to follow this motto. The Class of 1926 has striven and will strive for “Deeds, not words.” Marcus Lawson, ’26. -(o)- ADVERTISING. Years ago in the Old Testament times the Carthaginians used to sail along the Med¬ iterranean with their merchandise, until they reached Lybia. They would then un¬ load and light a large bonfire on the coast near their wares and would return to their ship. The inhabitant? knowing that there was something for sale would go down to the fire, inspect the goods, and place a pile of gold next to them. The Carthaginians would land again, examine the gold and if in their judgment the goods were well paid for they took the gold and sailed away. This bonfire is the first form of advertising of which history tells. Before advertising was developed into a fine art and before it became a factor in the commercial world, the business of the manufacturer and merchant was to supply the normal needs and desires of the human family. Man knew little of the luxuries of yesterday which prove to be the necessities of to-day. Advertising makes one think of new and fascinating things, and thus fills one’s mind with new desires. To secure judicious advertising four ques¬ tions must be determined: What to adver¬ tise, where to advertise, when to advertise, and how to advertise. What to advertise.—Obviously that product may be the most advertised for which there is the greatest demand. Every¬ body knows that food stuffs, c othing, furni¬ ture, and homes should be brought before the eyes of the public extensively, while eyeglasses, ear-trumpets and other articles, in order to remain progressive must be ad¬ vertised less. It may be stated as a rule, therefore, that how extensively an article should be published depends upon how use¬ ful it is to the public. Where to advertise.—The advertiser must be careful not to advertise articles such as coal in Newcastle, fur coats in Brazil and palm leaf fans in Iceland. The manufac¬ turer must first discover where the great¬ est demand for his special line exists before starting to advertise. Some do not hesitate to place homely placards all over the beau¬ tiful landscape of our country. Is this thoughtful advertising? When to advertise.—No man would ever commit such an error as to inform the pub¬ lic about straw hats in January, and snow shovejs in August, yet it is difficult to de¬ cide just when certain articles should be advertised. Here again the rule of demand applies: Advertise when there is a demand or when a demand may be created. How to advertise.—Among the several mediums through which the manufacturer calls attention to his godos are magazines, newspapers, trade papers, street car signs, circulars, and billboards. Such articles as a straw hat would be published to a better advantage in a monthly magazine, for the demand for this article lasts only two months, while real estate would be adver¬ tised more successfully in a newspaper, for when the sale or rental is accomplished, the advertisement need no longer appear. 1 he circulation of the magazine or paper, the sort of people it reaches, the location of a billboard, the type of passenger on a street car—all these aid the expert in de¬ termining the best medium for this pur¬ pose. 1’he next thing that the advertiser has to determine is whether he should advertise in print or illustration. It has recently been discovered that catchy phrases such as “Buy an Hour-g ass Clock and your time will be as faithful as the Tides of the Ocean;” “Breakfast without wine—rich cof¬ fee is a disappointment;’’ Sunlight-soap,

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22 THE HIGH SCHOOL HERALD a little preference to your former High School friends and not shove us into ten cent seats as you used to when you worked in the Rialto. “Elizabeth Jackson, the best woman orator in the country, will talk over the radio to-night through Station WTIC on the “Whyness of The Which.” Miss Jack- son holds the record for being the longest talker in the world, having talked for three days, two nights, and four hours without stopping.” “Libby” always did like to talk and while we were in High School she picked us as her victims on whom to practice. “Miss Sophie Markman is to-day the own¬ er of the largest milk bottle manufacturing company in the United States. Miss Mark- man is a woman of much experience in this line of business. Her slogan is ‘Bigger and Better Milk Bottles.’ ” Well “Sparky” we all knew you would succeed in the milkbusiness for you cer¬ tainly got enough experience in it when you were in High School. “Miss Sarah Compaine has been chosen out of a number of candidates to fill the position as Dean of the Faculty in Smith College.” Well, “Shrimp, we hope you succeed in your profession and we know ' you will fol¬ low your sister’s footsteps. “Miss Margaret Brett has just been given the position as Business Editor of the Waterbury Herald.” If you do as well as you did when you were Business Manager of the Windsor Locks High School Herald, Margaret, we know you’ll make good. “Agnes Connolly is employed as a teacher in one of the largest kindergarten schools in Connecticut. Agnes always did like children, and the fact combined with her ability as a teacher will make her a great success. “Dorothy Phelps is employed as a for¬ eign buyer for Kennedy’s Clothing Stores.” There is no question as to w ' hether Dor¬ othy will succeed in this line of business for she always was interested in anything concerning Kennedy. Well, that is all I can find of my former classmates and I certainly have enjoyed reading about them, for I am glad to know that they have all succeeded in life and are well and happy. Edward Micha, ’26. CLASS POEM. Fact, Non Verba. In the little red schooihouse on the hill; Four happy years we’ve spent together But now life’s duties call us hither And many are the tasks we must fulfill. ’Tis not how many or how r few we do Nor is it how we hasten or delay, But ’tis how well we carry them through And the cheerfulness which we display. Its meaning let us long remember; Not words, but deeds, the motto of our class For the things we talk of quickly pass And die away like a glowing ember. As true Alumni let’s strive to do right; For the deeds we do, not the words we say Will bring to the world, both joy and light, And happiness to us along our way. Margaret Brett, ’26. -(o)- CLASS GIFTS With the month of May came a surprise for the Senior Class. A large May basket decorated with the colors of our class was left at the school door. We wondered what it was for, and who had sent it. Inside was another surprise. There was a gift for every member of the class, but we thought that instead of giving each one his gift then, we w ould wait until June and give them out on class night. So to-night each one will receive the gift which fits him most appropriately. We want these gifts kept in remembrance of some little incident which is connected with our High School days. The first one I see is an outomobile for:— Corrine Burwood—I am going to give you this cheap imitation of a Rolls-Royce. Corrine, you needn’t be afraid of being upset while riding in this, for this is guar¬ anteed harmless. I don’t think it will de¬ posit you in the road as the other one did, in which you were riding some time ago. Margaret Brett—Oh, here’s just what Peggy wants. In the Senior Play you wanted a wrap, But through some mishap Your plans went astray, Take this one, with you it will always stay. Ruth Drake—A doll for Ruth. In our play you were disappointed in not being able to acquire a husband, Ruth. It was too bad that he already had a wife. But cheer up! This one will wait for you