Windsor Locks High School - Herald Yearbook (Windsor Locks, CT)

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20 THE HIGH SCHOOL HERALD parting word, we extend to you a welcome to come back any time to visit the o ' d school where the four happiest years of your life were spent. Douglas Barberie, ’27. -(o)- ADDRESS OF WELCOME. Members of the School Board, Superintend¬ ent, Teachers, Undergraduates, Parents and Friends:— It is with great pleasure that I, in behalf of the Class of 1926 , welcome you here this evening. After four long years, we have reached our goal. But it is with sadness as well as with joy that we come here to-night, for the thought that our happiest days are over, seems to overshadow the happiness that we have attained. As our class motto vve have chosen the Latin phrase, “Facta, non verba,” which is in English “Deeds, not words.” The deeds of great men excel any mere words that they have ever spoken. Just for example, take Wellington, the great English general, who overcame Napoleon. Hardly a word that he ever spoke is remem¬ bered, but his act at Waterloo marks the end of a great epoch. Now we are about to undertake new en¬ terprises and ve intend to follow this motto. The Class of 1926 has striven and will strive for “Deeds, not words.” Marcus Lawson, ’26. -(o)- ADVERTISING. Years ago in the Old Testament times the Carthaginians used to sail along the Med¬ iterranean with their merchandise, until they reached Lybia. They would then un¬ load and light a large bonfire on the coast near their wares and would return to their ship. The inhabitant? knowing that there was something for sale would go down to the fire, inspect the goods, and place a pile of gold next to them. The Carthaginians would land again, examine the gold and if in their judgment the goods were well paid for they took the gold and sailed away. This bonfire is the first form of advertising of which history tells. Before advertising was developed into a fine art and before it became a factor in the commercial world, the business of the manufacturer and merchant was to supply the normal needs and desires of the human family. Man knew little of the luxuries of yesterday which prove to be the necessities of to-day. Advertising makes one think of new and fascinating things, and thus fills one’s mind with new desires. To secure judicious advertising four ques¬ tions must be determined: What to adver¬ tise, where to advertise, when to advertise, and how to advertise. What to advertise.—Obviously that product may be the most advertised for which there is the greatest demand. Every¬ body knows that food stuffs, c othing, furni¬ ture, and homes should be brought before the eyes of the public extensively, while eyeglasses, ear-trumpets and other articles, in order to remain progressive must be ad¬ vertised less. It may be stated as a rule, therefore, that how extensively an article should be published depends upon how use¬ ful it is to the public. Where to advertise.—The advertiser must be careful not to advertise articles such as coal in Newcastle, fur coats in Brazil and palm leaf fans in Iceland. The manufac¬ turer must first discover where the great¬ est demand for his special line exists before starting to advertise. Some do not hesitate to place homely placards all over the beau¬ tiful landscape of our country. Is this thoughtful advertising? When to advertise.—No man would ever commit such an error as to inform the pub¬ lic about straw hats in January, and snow shovejs in August, yet it is difficult to de¬ cide just when certain articles should be advertised. Here again the rule of demand applies: Advertise when there is a demand or when a demand may be created. How to advertise.—Among the several mediums through which the manufacturer calls attention to his godos are magazines, newspapers, trade papers, street car signs, circulars, and billboards. Such articles as a straw hat would be published to a better advantage in a monthly magazine, for the demand for this article lasts only two months, while real estate would be adver¬ tised more successfully in a newspaper, for when the sale or rental is accomplished, the advertisement need no longer appear. 1 he circulation of the magazine or paper, the sort of people it reaches, the location of a billboard, the type of passenger on a street car—all these aid the expert in de¬ termining the best medium for this pur¬ pose. 1’he next thing that the advertiser has to determine is whether he should advertise in print or illustration. It has recently been discovered that catchy phrases such as “Buy an Hour-g ass Clock and your time will be as faithful as the Tides of the Ocean;” “Breakfast without wine—rich cof¬ fee is a disappointment;’’ Sunlight-soap,

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THE HIGH SCHOOL HERALD Also, Marion, follow Henry O’Leary’s ex¬ ample by coming late only four days in the week and save the fifth to cheer up the Principal. Hilda Rego and Marie Midden, we espec¬ ially advise you to be a little more atten¬ tive in the future, when Radio programs are given in the Main Room. We would advise Lucille Knowles to be¬ come a little better acquainted with text books and a little less acquainted with Ford and Buick Cars! We keenly advise you, Douglas Barberie, to invest some of your extra cash in the book entitled, “The Seven Secrets of Speed in Typewriting,” so that if the Juniors should ever give another exhibition of type¬ writing in the Main Room, you will come out a little better than with an average of seven words per minute! ! !! Silly Sophomores—We have yet to find a class that has lived up to its name as well as you have. You are truly silly—but we have to admit that you are a bright class and we congratulate you for coming out ahead on the reading tests, but don’t be too proud of the fact for you still have a long, long way to go, as far as behavior is concerned. We sincerely hope that dur¬ ing the summer months you will play to your heart’s content, and in the fall when you return to be Juniors, you will have lost some of the playfulness and will give the rest of the school some peace. Everett Tate, we suggest that you come straight up to. your home room and stop teasing the eighth grade girls at noon¬ time. We know, Everett, this will be diffi- cult, for the girls will not leave you alone. We are often reminded of that old song, “They go wild, simply wild, over me!” We advise you, Mae White, to buy your¬ self a big red bow to tie in front of you, when going into French Class. “Red” is a very appropriate color for you, Mae, so that every r time you look at it, it will remind you to behave yourself, at least in French Class. Lloyd Burwood, we would suggest th you bring a lunch with you every mornii to be eaten at recess, so that members the faculty will not worry when they lea the paste or explosives lying around in t chemistry room. Now, we come to the Freshies who a m dire need of some good advice. Fir of all Freshies—cultivate those voices yours. ! ! We have our doubts sometimt when passing the main room, as to wheth they are human voices or not. Vam Freshman girls, especially, we a 19 vise that you get together and buy your¬ selves a mirror. Remembe(r, girls, the mirror in the dressing-room was intended for all the girls in the High School and not for Freshman girls alone. We would advise Pinky Wallace and Fred Kennedy to leave the Point a little earlier evenings. We have often wondered why two who lived so near the school should be late so often. Now we know that if you would leave Warehouse Point before 12.30 in the morning, you might get to school on time one day in the week. Emma Hart and Rose Polozie, we advise you two not to linger so long on the bridge just now, for it is being repaired, and your presence is distracting the young men who are working there. I am afraid that the work will never be completed if you con¬ tinue to take your exercise there every noon. As for Willie Karges, all we do, Billy, is advise you to join a circus and become a clown. You have much talent along this line. You have had plenty of practice giving daily performances during study periods. In spite of all this advice, Undergradu¬ ates, we love you dearly and our associa¬ tion with you for four years has been most pnjoyable. It is with a heavy heart that we leave you to-night. In the future our memory will often carry us back to the happy hours spent with you. Florence J. Migliora, ’26. -(o)- RESPONSE TO ADVICE to Undergraduates. We, the Undergraduates of the Windsor Locks High School, after having listened to your kind words of advice wish to thank you, and at the same time give our opinion of your class, as a whole. Although much may be said about you as a fine and honorable class, there is another side which has been evident during the past year. You have upheld your repu¬ tation of being a noisy class. We also notice in the Activity Period when the Principal leaves that the dignified Seniors start the ball rolling and are as talkative as the rest of the school. In spite of these criticisms we congratu¬ late you on the successful presentation of the Senior Play and we also thank you for assisting in the various programs and activities of the school. The members of the baseball team will be greatly missed next year. We are sorry to see you go and as a

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THE HIGH SCHOOL HERALD 21 the soap that could wash away the sins of the world,” seem to please readers , more than just illustrations. In order to be progressive a manufacturer must express himself in such a way that his words “sing to one ' s pocketbook.” Words are the im¬ portant thing in advertising, and when one has found them the secret of the most in¬ telligent publishing has been discovered. By advertising a company does not necessarily mean to draw away trade from a concern similar to its own that doesn’t advertise. It has a greater value. It not only supplies the public with information as to economical means of living but it also makes one familiar with certain things that are needed which were never before regarded as necessary to human contentment or happiness. It helps to bring man into contact with new and con¬ venient articles made to aid him in his daily work. When things are constantly repeated the mind becomes impressed—and after all, advertising is only repetition. Dorothy Phelps, ' 26. -(o)- PROPHECY Last night as I sat down to read the evening paper I found some interesting bits of news which perhaps you will enjoy, too. It is now ten long years since my classmates and I graduated from the Wind¬ sor Locks High School and I have often wondered what became of the boys and girls with whom I spent the happiest days of my life. Well, these news items which I am going to read have to do with my former classmates. The first page I turned to was the sporting page and there I saw— well, let me read it to you as the sporting editor put it. “The New York Yankees yesterday de¬ feated the Washington Senators by the score of 9 to 4. ‘Red’ Lawson, star third baseman for the Yankees, poled out two homers and a double, bringing his total of home runs for the season to 48. He is also rated as one of the best third basemen in the major leagues to-day.” I am very glad to know that “Red” has succeeded in breaking into major league baseball for he w’as one of my teammates on the old High School team. On this same page there is another arti¬ cle which gives me much pleasure to read. “Henry O’Leary, former quarterback of the Harvard football team, and recent graduate of that college, signs a contract to play for the Chicago Bears. His salary is to be $40,000 a game. One of his team¬ mates in the backfield will be “Red” Grange, former star of the Illinois team.” Henry always was the outstanding star of the “Mohawks” football team. Here is another article: “Florence Migliora, a famous actress, will play the leading role in the great stage comedy success of the year entitled, ‘So’s Your Old Man.” As you probably remember “Fluffy” took the part of “Jerry” in our Senior Play, and received many congratulations on her acting. “Edna Mocklis, Private Secretary to the President of the United States—Toothpick Company, has just been selected as one of the fortunate young women to be chosen by Mr. Zeigfield to play a leading part in his 1937 Follies. Mr. Zeigfield is selecting his material this year from office stenogra¬ phers and private secretaries and was at¬ tracted by Edna’s blonde beauty and her ability as an actress and singer” “Ruth Drake, widely known as the best woman Physical Director in the country, is planning a large recreation hall for young women. Miss Drake is very clever with the gloves and is capable of giving worth¬ while instructions. Miss Drake says she owes her strength and health to her farm life during her school days.” Here is another piece of news which is interesting. “Corrine Burwood to-day won the Championship Typewriting Contest held in New York city, by writing 170 words a minute for haif an hour without an error.” Corrine was always the best typist in the class, and she won enough pins and medals from different typewriter companies to start a jewelry store. “Miss Burwood will now represent the Underwood Type¬ writer Company at a large salary. “Mary Poloski, the celebrated dancer, yesterday won the prize of $50,000 offered to the best Charleston endurance dancer. Miss Poloski danced steadily for 72 hours, defeating some of the best Charleston dancers in the country and breaking all endurance records.” Mary always did have the honor of being the best dancer in the class and we wish her success in her chosen profession. “Mary McHugh was to-day hired as head usher in the Metropolitan Opera House. This position is one of great responsibility and commands a large salary. Miss Mc¬ Hugh says she owes her ability as an usher to the training which she gained while she was employed by the Rialto Theatre in Windsor Locks during her school days.” Well, “Maxie,” if we ever go to the Met¬ ropolitan Opera House we hope you’ll show