William Mitchell High School - Apogee Explo Yearbook (Colorado Springs, CO)

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Guest Four noted guest speakers were the highlight of the joint Mitchell, Palmer, and Wasson Quill and Scroll initiation held in Mitchell's Pikes Peak Room in mid- February. Two of the speakers, Mrs. Nell Evans and Mrs. Elizabeth Schaeffer spoke on the various aspects of newspaper and magazine work, while Mr. Kurt Gabel and Major Stewart M. Bachtelle spoke on ad- vertising and public relations. Mrs. Evans, formerly a Free Press proof reader, explained job opportunities open in newspapers for proof readers and free lance writers. Mrs. Schaeffer, local reporter for Women's Wear Daily, discussed her work as a magazine correspondent and a free lance writer. Mr. Gabel, owner of the Gabel Advertising Com- pany, stressed the importance of good advertising in newspapers, magazines, and on television. Major Bachtelle, chief of information at the Air Force Acad- emy, explained the necessity of good public relations at the Academy. Twenty-seven Mitchell seniors and five juniors, chosen from the Echelon and Apogee staffs, were the new initiates. Speakers Highlight Quill 5 . Kathy Below takes the oath of the Quill and Scroll. and Scroll Initiation FRONT ROW: Ann Hollingsworth, Rita McCusker. Marcia Blakemore. Patti Peckham. Debra Margo Gallant, Dayna Ballard, Sue Todd, Terry Hayhurst. BACK ROW: Marlene Lamb. Perry Gault, Martha O'DeIl. Linda McGill. SECOND ROW: Beth Taylor, Lynne Burcky, Virginia Lenz, Bean, James Wlant, Jevne Diarnun. Doug Burton, Don Highsmith. ABSENT: Cynthia Lucas. Elaine Earnest. Diane Utt, Julie Cox. THIRD ROW: Lynne Apai, Rhonda Smith, Debbie Gallo, Nadine JOhl'1SOI'l. RlCk Flnnafl. Pa1UBIaIr. KBUW Belowr Gefald AlUl59-

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Marketing and Distribution Under the supervision of Mr. Thomas Hergenreter, D.E.C.A, members were trained in sales techniques. One project for the year was an advertisement blot- ter. The students sold ad spaces, planned the ads, and distributed the blotter to motels. Displays for the large upstairs showcase were also handled by D.E.C.A. Merchants in the Colorado Springs area contributed men's and women's apparel and sporting goods, and the students were graded on how attractively they arranged the display. Each member of D.E.C.A. had an afternoon job which either he or the teacher had obtained. Each member was also enrolled in the Distributive Educa- tion program in which the class studied management, marketing, distribution, and merchandising tech- niques. Officers for this year were Steve Marlbrough, pres- identg Hank Darnell, vice presidentg Kyle Peterson, secretary, Kim Clark, treasurer, and Pam Mooney- ham, publicity. FRONT ROW: Kim Clark, Chris Ebbe, Judi Erickson. Kenna Stull, Darla Hurst, Debbie Thro . Kathy Hall, Cheryl Anderson SECOND ROW: Bud Kornegay, Ray Zallar, Mike Sorensen, Peggy Cox, Diane Ernst, Kyle Pete son, Hank Darnell. Laffy HIGH. BACK ROWS MY. ThUl'Tl35 Hefgenfefef- Chauncey Hagan. John Moulton, Bill Watson. Scott Yoeckel, Steve Marlbrough. Rex Richardson, George Fagin, . f - 5

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Paper Key Staff Remodels Student Bookstore M Vo bk-5' ef' ,4 29421 S Z t FRONT ROW: Barbara Gately, Lynne Apai, Barbara Kenney. Edith Johnston, Charlotte Johns cn, Tina Evans, Kathy Mitton. BACK ROW: Edgar Nivens, Bill Parker, Steve Collins, Bruce Short, Lance Wedor. Dwight Whitted, Mike Mullin, Chauncey Hagen, Marlene Lamb. Barbara Kenney and Steve Collins check over new bookstore merchandise ln early September members of MitcheIl's book- store, the Paper Key, began working on several basic remodeling changes. The staff members repainted three bookcases in navy blue and white and put up humorous and psychedelic posters to add to the at- mosphere ofthe store. Two other changes, made after school started, were an enlargement of the bookstore's stock, mostly in the field of political science, and an increased staff membership. This year's officers were Marlene Lamb, presi- dent, Barbara Kenney, vice-president, Barbara Gately, secretary-treasurer, and Connie Campbell, ICC Rep- resentative.