Western Michigan University - Brown and Gold Yearbook (Kalamazoo, MI)

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Unique Media Denied Of Second Chances WMU's yearbooks in the future, that we of the THRESHOLD staff express the belief that Western should NOT now abandon the in- strument that has so effectively preserved its past out of temporary and correctable financial concerns. Nor do We feel Western can afford to forget, and therefore relegate to instant extinc- tion, the future of a Western Michigan Univer- sity that is still becoming. We only hope that by the time this book is printed and released on Western's campus that future THRESHOLDS are not part of the irre- coverable past that now threatens us all.

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symbolize at least four years of a student's life, that's not too bad. In the last four years any student could have purchased four yearbooks, totalling thirteen hundred and ninety-two pages, for less than twenty dollars. Somewhere we missed the boat, we haven't been ripping people off enough. We tried to give each stu- dent as much of their university experience back to them as we could, for as little as we could. Obviously, a silly idea. We, as a staff, realize that we have been taking from the university more than we have been paying back, and we also realize that we Granted, our product has limited comm cial appeal in a market that experiences tighter money situation than many of the employed citizens of this country, studei But grant us in return that ours is a uni product, a unique media, one designed for future, not today, one that retains better W ture quality than a television and sifts dc and summarizes the events that takes hundred and sixty-five newspapers a year, that gains worth steadily as the years go instead of depreciating into nothingnessg gm. . N . an., f ,W N have been giving out more to students than they have been paying back. We agree that both situations should be corrected. We as an organization must do everything in our power to increase the financial sufficiency of Wes- tern's yearbook. We feel our sales increases and an upsurge in group participation in the book have more than started us in that direc- tion. We do not feel that the THRESHOLD deserves to die an early death because sudden- ly money is tight elsewhere, nor have to lose its hard earned momentum because people want to see if it will come back to life once they kill iii,-QEAlf',E 5 fills iv Z.. 775s Jw.---NQQ , A ,' f V, w . L ,. ,' l J, r - f ' .T 5'-,C f :fu - I .J ,K ya' 1 'Y 1 I ', I 1' 'U' .fff . E , 'ii ll. J bg' . ,ll l ,w Ja., 'ff ' t .', 2: . '- , n '. .- .,. ag, W .- , .-, I 3' F e ' e that captures something that no one can hope to regain, one that no person can eve hope to reproduce once a single experience ha occurred and faded into the past unrecorded. A yearbook is indeed a strange commodity It defies economic realities, and, therefore, of ten creates financial confusion and distortions But it does provide a service, one both uniqu and denied of second chances, and one tha over two thousand people on this campus thi year alone felt necessary, lasting, and worth while enough to invest in. It is for these people and any others that may come to appreciati

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