Wentzville High School - Pow Wow Yearbook (Wentzville, MO)

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The world is in the grip of a blue-jeans frenzy. Once the no-nonsense work pants of farmers, Iumberjacks, and miners--and few others--jeans now strut, stride, stroll and slouch everywhere, on the job and off. They are at home in palaces CPrincess Anne of England wore them when she had her hair done on her wedding dayl and at parties tauthor Norman Mailer and actor Marlon Brando have appeared in them at black-tie affairsl. They are smuggled into Eastern Europe ian S8 pair of basic jeans currently fetches S90 on the Russian black marketl. School campuses from Omaha to Oska are so awash in a sea of unisex jeans the pants worn round the world fad, fashion, phenomenon - jeans have seized us all by the seat that one might suspect they are compulsory wear. The globe's most popular pants are today manufactured on every continent except Antarctica, and world-wide production is fast heading toward the billion-pair-a-year mark. Last year, American textile mills, working three shifts a day, six days a week, turned our more than 400 million square yards of denim, primarily for jeans. Although this was enough fabric to encir- cle the earth nine times at the equator, it fell 100 million yards short of demand.

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In Memoriam Hazel Willerding, for her yea rs of service tothe school and community

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Why the jeaning of the world? A fashion is easier to follow if it is both chic and cheap, explains one manufacturer. And jeans are undeniably fashionable and af- fordable, as well as sturdy and comfortable You can dress down in S2 recycled jeans from Goodwill--or dress up in a S200 sky- blue jeans suit. Perhaps more important, jeans are an idea, a concept, a sit-on-the floor attitude. Jeans represent a casual life-style that is being adopted by a growing part of the worId, says Walter A. Haas, Jr., chair- man of Levi Strauss 8: Co. , the world's largest manufacturer of jeans. And it's no coincidence that both the life-style and the gamient itself spran out of the free-swing- ing, colorful days of California's Gold Rush. H , xx X l, .14 ln 1850, Levi Strauss, a 20-year-old Bavarian immigrant, arrived by sailing ship in San Francisco to seek his fortune in the gold fields. He brought with him a stock of dry goods including some heavy brown can- vas he planned to sell to miners for tents and wagon covers. Tents, he soon found, were not in demand, but few prospectors had work clothes study enough to stand up to the rough life of the diggings. The enter- prising young man had a tailor make pants out of his rugged canvas. Word spread that those pants of Levi's lhence Levi'si were the strongest around, and they sold quickly. Convinced that he had found a good thing,