Wentzville High School - Pow Wow Yearbook (Wentzville, MO)

 - Class of 1975

Page 12 of 208

 

Wentzville High School - Pow Wow Yearbook (Wentzville, MO) online collection, 1975 Edition, Page 12 of 208
Page 12 of 208



Wentzville High School - Pow Wow Yearbook (Wentzville, MO) online collection, 1975 Edition, Page 11
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Page 11 text:

were manufactured to be sewn over non- existent holes. To fade their new jeans, youngsters bleached them, if the bleach ate a hole in the fabric so much the better. Rag peddlers sold anything made of denim at a premium to boutiques and department stores, where secondhand jeans outsold new ones, and at higher prices. The denim phenomenon quickly leaped the oceans to change the world's way of dress Governments might engage in anti-Ameri- can politics, but whole populations pulled on pro-American gants. Levi Strauss moved into the 1 60's, first exporting then manufacturing abroad. With offices in 35 countries and plants in 12, the com- pany's international division now accounts for more than one quarter of Levi's total S750 million in yearly sales. Bleu Bell, Inc., the second-largest U. S. jeans man- ufacturer, markets its Wranglers in 85 countries and produces in 17. ln Holland, the jeans capital of Europe, 40 percent of the population is reported to wear them daily. ln Italy, a recent bill- board ad showed the Creator, as depicted by Michelangelo in the Sistine Chapel ceiling, handing Adam a pair of Levi's. In Austrailia, 80 percent of all pants sold are jeans or jeans-type. But leave it to the French to hook up jeans with haute couture. One high-style designer devoted part of a collection to variations an the jeans theme, and the beautful people can hardly wait to pay 5100 for fur-trimmed couturier pants copied from an S8 mail- order model. Old or new, glorified or plain, jeans are likely to be around for a long time to come. Already they have succeeded where states- manship has failed: although still unable to speak the same language, the inhabi- tants of this embattled planet have at least agreed to wear the same pants. X Reprinted with permission from the August 1974 Reader's Digest. Copyright 1974 by The Reader's Digest Assn., lnc. Con- densed from The Saturday Evening Post.



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Suggestions in the Wentzville High School - Pow Wow Yearbook (Wentzville, MO) collection:

Wentzville High School - Pow Wow Yearbook (Wentzville, MO) online collection, 1953 Edition, Page 1

1953

Wentzville High School - Pow Wow Yearbook (Wentzville, MO) online collection, 1963 Edition, Page 1

1963

Wentzville High School - Pow Wow Yearbook (Wentzville, MO) online collection, 1972 Edition, Page 1

1972

Wentzville High School - Pow Wow Yearbook (Wentzville, MO) online collection, 1973 Edition, Page 1

1973

Wentzville High School - Pow Wow Yearbook (Wentzville, MO) online collection, 1974 Edition, Page 1

1974

Wentzville High School - Pow Wow Yearbook (Wentzville, MO) online collection, 1978 Edition, Page 1

1978


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