Waterford Township High School - Waterlog Yearbook (Waterford, MI)

Page 28 text:

ANCHOR STAFF Editor-in-Chief ...... ..............................,............ ..... ..... G A I L HESSE Sports Staff ...... ................................................ J IM LUZOD MIKE FEATHERSTONE, GARY DODMAN Business Manager ,,,,., ................................... L YNNDA TURNER Advertising Staff ,,,,,,.,..,,,......... ...... C AROLE HOLCOMBE MARK BOE Exchange 8K Circulation Editors ...... ....... J OANN SMITH GARY GAYNOR Business management and advertising are both very M,,..,.....--Q .......................,,...........M......acaW... s,d.......,...,..o..., ..,.....-.............w-. K - .. V. J.. ,. , A .. . . .1 .M..,W, I S 1.2:-1, .ag :V -:-,F-4-fv'.ps: :vw.::-::f.,,::,'1g:.5 2.9.15,,,-,-,.-w,,,,:,5v,..-V i ' f , 5 , , , g ,,-, rz. , ,r .z ., M' f 1' ' - , . K- if-1:41 1.1 fs 3 , . ,fi , , 1-5 , K g K - my,-Mmm-,.tsw,,a,f-sexiI 'ff ' - , . f Q M 1. ft 7 i-14.51its.ffifst---if-zfswf . - H ' ' i . w,se.1',.-smpf: s. Was- 'uw vm: agg.-fy-sg-wi f' important in the field of Journalism. The business man- agement provides a complete and accurate account of expenditures. This involves' preparing a budget, follow- ing it, and knowing the financial condition of the paper at all times. Separate accounts are kept for the newspaper and the printing. Each account involves over fl53,000. The manager and workers are responsible for billing and the collection of bills of advertisements, correspondence, circulation within the school, and exchange with other schools throughout the United States. Advertising involves the learning of its principles. The advertising manager is in charge of his solicitors and must arrange the make-up of the advertisements for each issue and must also keep a record of the advertising so that advertisers can be billed and collections made. Most important, the newspaper depends on advertising for a fixed part of their revenue to insure the financial success of the paper. Our printing press, used for printing the Anchor, tickets for games, athletic schedules, programs for athletic events and productions, and stationery letterheads, was purchased last year-with the help of a loan of S600 from the class of '60, and was installed this summer for use this year. Work in the printing room in the A building is done by Ed Bohlman and Henry Murray under the sponsorship of Mr. George Kressback. Mr. Frank Smrcina, a professional printer from the Pontiac Typesetting Company, assisted in printing until they were familiar with the equipment. Other equipment purchased for the printing room was a type case, slug cutter, type, quoin keys, a couple of hand presses and other second hand equipment. We are one of only three schools in the area owning their own printing press. Mark Boe, Gary Gaynor, Carole Holcombe and Vonnie Stark of the Anchor staff discuss contracts for the sale of advertising.

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Inches, Headlines and Deadlines The Anchor serves as the voice of the student body of Waterford Township High School. All students of Waterford Township High School are provided with the opportunity of con- tributing to this publication, although the primary responsibility is within the journalism field. GAIL HESSE Editor, Anchor Production of a newspaper is a very complex business. There must be advertising, and there must be copy. Major contributions of copy come from the members ot the Journalism I and ll classes with occasional contribution from members outside the iournalism classes. Mike Featherstone and Jim Luzod discuss plans for fu- ture sports coverage in the Anchor. Henry Murray and Edward Bohlman have contributed many hours to printing activity.

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-+B--I JEAN REXFORD Chief, News Service Bureau We Inform the Public Knowing that the best news will interest the greatest number to the greatest extent, the News Bureau spends much time and effort in compiling it. Activities of Waterford High are reported to the Pontiac Daily Press, The Lakeland Tribune and Radio Sta- tion WPON, by the News Bureau correspondents. Linda Bollinger, Jim Luzod, Loetta Lyon, Karen Peterson, standing and Kerry Payne, Gary Dodman, seated, discuss forthcoming plans for the News Service Bureau. The public has demonstrated a definite interest in the happenings at Waterford Township High School. In try- ing to satisfy this interest the iournalism classes have established the News Service Bureau, which publishes a news release tri-weekly. 4 Q News releases from the service bureau are furnished to liegghggnofaqge 'lglggg V4?Zg?o:E'2i the Pontiac Press and Lakeland Tribune for regular publi- the News Service Bureau. cation on their school pages.