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Page 18 text:
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Vice-Chancellor for University Development E. H. Hop- kins and Chancellor Shepley meet with William Akin, president of Laclede Steel, who is general chairman of the Development program. Clark Hungerford Ccenterj, president of the St. San Francisco Railroad, presents a check to Don Fischer, dean of the School of Engineering, the St. Louis-San Francisco Railway Company ship in the school. Standing at left is John E. assistant dean of engineering. V Looking over the model of the WU long range building plan are members of the Administration who are working on the Development Program. From the left they are Kettelkamp, O:born, Hfeitrnan, Bintzer, Hopkins, Bergfeld, Meyer, White, Simon.
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Page 17 text:
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To help him find the answer, he initiated a long-range explor- atory study of University goals and objectives and named Blarion C. Bunch, professor of psychology, chairman of an ad- ministration-faculty committee. This study, that was soon to provide the background for a new era at WU, defined the need for a fresh plan after 55 years of growth on the present campus and after many surveys, recommended new buildings and bet- ter use of the existing facilities. The primary concern of the study, initiated in February, 1954, was to improve the quality of the University's offerings to as many students and persons in the community as possible, to use the words of Chancellor Shepley. As a result of the story it was obvious that the University was going to have to embark on a fund raising program of consid- erable proportions to elevate WU to its proper position among the truly outstanding universities of the country. Henry Adams a half century ago wrote, f'The whole problem of education is one of its cost in money. According to the Council for Finan- cial Aid to Education, Inc., 'cthis is at least the chief problem today . . . Money raising is no longer one man's burden . . . Neither is it a problem to be solved by a one-shot treatment. It is a permanent problem which can be dealt with only on a continuous basis. Hence a development program is an inevit- able part of the administrative machinery of a college or universityf, i To pursue these goals the University set up the Second Century Development Program. It was announced that the ten-year goal of the plan would be fB50,950,000, and that for the immediate relief of some of the Universityis most pressing needs, a three- year goal of 820,000,000 had been set up. In October, 1954, E. H. Hopkins was named vice-chancellor for University De- velopment, a man highly qualihed to undertake the program. Under the ehancellorship of Arthur Holly Compton he had been doing such work, and was the logical person to direct the development program. A full length color and sound movie about WVU was produced. At the beginning of 1955 came the establishment of the Business and Industrial Liaison Office under I-I. Russell Bintzer, which put the program in high gear. Other members of the development staff are Frederic G. Ket- tlekamp, Marvin G. Osborn, Jr., Mrs. Buel VVhite, Herb Weit- man, Eleanor Bergfeld, Mrs. Henry Andrews, and Dorothy McDermott. Three hundred solicitors, prominent St. Louis business men, form the core of the task forces being enlisted among the Uni- versity's most loyal supporters. These committees devote many hours of their time to see that potential contributors in St. Louis are visited personally, presented with the whole story, and given the opportunity to invest in WU's future. It is the feeling of the University administrators that the Hnal success of the Second Century Development Program hinges upon the 1955-56 phase. Consequently, they are sparing no pains to make sure that every one of the University's constituency clear- ly understands the situation. Alumni participation in the cam- paign both locally and throughout the country was started this spring under the direction of George Meyer. Dr. Mylonas uncovered this vase while on an archaelogical expe- dition in Greece. 11
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Page 19 text:
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'lo date, tanfnble lesults of the p1og1am have been nothmv short of amaL1n0 W1th less than two of the thlee yeals of the 1n1t1al phase of the campaxffn completed, tluee fourths of the S90 000 000 Goal has been accompl1shed As of lVIa1r'l1 9 the total amounted to 14 '596 '310 1 sum that would seem to beal out the lalth of the Unxvexslty ducctoxs m the ffenexoslty of thc people mtelesttd IH VVU kVhat does the Un1vers1ty lntend to do wlth the funds collected 1n the Development Pzovrarnp Top pr1o11ty w1ll be Gwen to two of the Un1v CISIIY s most cr1t1cal ploblems low faculty sal arles and lnsufficlent funds Wltll whlch to help needy students It 15 a mattex of deep concern to all thmkmv people that the status of the teaehe1 seems to be deteuoratmff 1n the pubhc esteem 1f a conclusxon may be drawn from the usual salaly scale And It should 1ndeed worry us that the one PIOfCSSlOD that CLLICISLS the ffreatest 1nHuence, both d1rectly and lndlreetly on the fate of the countxy should be so httle compensated bv the soetety 1t serves so well It 15 a reffxettable fact that smee tl1e close of lVo1ld kVa1 II tl1e salaues of teachers have fa1led to keep pace wlth those of othe1 vocauonal and profess1onal Onou as Ove1 the past decade, the 1JlOfCSS1Ol'1?ll cal1be1 of the teaehmff staff ol VN U has steadlly r1sen and the UH1VClS1ty has l1fted the faeultv salaly seale as fast and as far as the budoet has per muted but th1s has not been enouvh 'lhe board of Cl1I'6CfO!S have long recoffnlfed that 1f lt VNCIC to keep abreast of othel would have to offex salaues vxluch would hold 1ts outstandmfr scholaxs and Hll 1ts teachmff vacancles w1th outstanchnv tand1 dates Now fol the filst tune IH many yeals, the means are at hand, thanks largely to the S52 009 800 Fold Foundatxon Grant spec1f1eally for tlns pux pose 'The second meat need 13 fo1 mole endowed lellowslups and scholax sh1ps It 1s well known that the1e are many youno men and women of luvh mtellectual pronnse that 'ue Hnanclallv un able to pay the costs of a Uood educatlon Ultunately when these talents ale undeveloped SOCICIX IS the loser Hence an othe1 duty of the umvensuy IS to SLllJi1Cl1lC or 'tssxst the edum txon of all who a1e vvorthy VNU has been ffu fxom remxss m tlus Held but to develop tlus 1J1Off12tI'I1 ll must have more en dowecl scholalshxp funds These funds vv1ll enable the Umv ex s1ty to 'tttmet more of the exceptlonal students who rnwht not Oll1l,1W1Sl bc 'tble to att: nd collwe The one nevv blllldlflof Vvl'l1Cl1 by ltself w1ll have the Uxeatest effect 1n l1ft1n0 the acade1n1c stature of XXL IS a l1b1a1y To a ffreat extent, tl1e school aheadv has the books the schola1ly 1n terests and the dlrecuon vvluch are necessary for an outstandmff l1b1a1y but these assets a1e largely wasted because of the lack of a su1table bu1ld1nCf vvhexe they can be effectnely used ludgley Llbfaly bu1lt ozwmally to serve 250 students has been madequate for many veaxs and for some tlme has been the UNIX ersltv s most c11t1cal bulldmff need Such a lDL11lCl1I'l0' w1ll be the fhst ln the Unu erslty s bu1ld1ng p1o01arn It w1ll selve not one school, but tl1e ent11e Un1v e1s1ty, and w1ll add s1Un16cantlv to the mtellectual and cultural lesources of the entlre St Lou1s 1eg1on long tlme faculty members honored by the Alumm Federatwn of the un1 vers1ty at the annual Founders Day program Febxuary 23 1n Graham Memoual Chapel Each recened a sllver t1'ly From left Dr Roland Greene Usher professor ementus of h1story Albert E Goldstem assocxate professor of chem1stry Issac Llppm cott dean CITICFIIUS of the School of Busmess and Pubhe AdIH1H1StI'1tlOH Franz LX B r er professor ementus of CHBIIICCFIHD Nlexander S Lanbsdorf de'1n erneutus of the Schools of En The Development Pl OD13l'1l meluded banquets such as tlus one ln honor of the lndustual and busmess leadels D A . . 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