Washington University Saint Louis - Hatchet Yearbook (St Louis, MO)

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To help him find the answer, he initiated a long-range explor- atory study of University goals and objectives and named Blarion C. Bunch, professor of psychology, chairman of an ad- ministration-faculty committee. This study, that was soon to provide the background for a new era at WU, defined the need for a fresh plan after 55 years of growth on the present campus and after many surveys, recommended new buildings and bet- ter use of the existing facilities. The primary concern of the study, initiated in February, 1954, was to improve the quality of the University's offerings to as many students and persons in the community as possible, to use the words of Chancellor Shepley. As a result of the story it was obvious that the University was going to have to embark on a fund raising program of consid- erable proportions to elevate WU to its proper position among the truly outstanding universities of the country. Henry Adams a half century ago wrote, f'The whole problem of education is one of its cost in money. According to the Council for Finan- cial Aid to Education, Inc., 'cthis is at least the chief problem today . . . Money raising is no longer one man's burden . . . Neither is it a problem to be solved by a one-shot treatment. It is a permanent problem which can be dealt with only on a continuous basis. Hence a development program is an inevit- able part of the administrative machinery of a college or universityf, i To pursue these goals the University set up the Second Century Development Program. It was announced that the ten-year goal of the plan would be fB50,950,000, and that for the immediate relief of some of the Universityis most pressing needs, a three- year goal of 820,000,000 had been set up. In October, 1954, E. H. Hopkins was named vice-chancellor for University De- velopment, a man highly qualihed to undertake the program. Under the ehancellorship of Arthur Holly Compton he had been doing such work, and was the logical person to direct the development program. A full length color and sound movie about WVU was produced. At the beginning of 1955 came the establishment of the Business and Industrial Liaison Office under I-I. Russell Bintzer, which put the program in high gear. Other members of the development staff are Frederic G. Ket- tlekamp, Marvin G. Osborn, Jr., Mrs. Buel VVhite, Herb Weit- man, Eleanor Bergfeld, Mrs. Henry Andrews, and Dorothy McDermott. Three hundred solicitors, prominent St. Louis business men, form the core of the task forces being enlisted among the Uni- versity's most loyal supporters. These committees devote many hours of their time to see that potential contributors in St. Louis are visited personally, presented with the whole story, and given the opportunity to invest in WU's future. It is the feeling of the University administrators that the Hnal success of the Second Century Development Program hinges upon the 1955-56 phase. Consequently, they are sparing no pains to make sure that every one of the University's constituency clear- ly understands the situation. Alumni participation in the cam- paign both locally and throughout the country was started this spring under the direction of George Meyer. Dr. Mylonas uncovered this vase while on an archaelogical expe- dition in Greece. 11

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The cyclotron Nobel Prize winners Dr. Carl Cori, Dr. Joseph Erlanger, Dr. Gerty Cori, Dr. Arthur H. Compton. Marion C. Bunch Dr. George E. Mylonas

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Vice-Chancellor for University Development E. H. Hop- kins and Chancellor Shepley meet with William Akin, president of Laclede Steel, who is general chairman of the Development program. Clark Hungerford Ccenterj, president of the St. San Francisco Railroad, presents a check to Don Fischer, dean of the School of Engineering, the St. Louis-San Francisco Railway Company ship in the school. Standing at left is John E. assistant dean of engineering. V Looking over the model of the WU long range building plan are members of the Administration who are working on the Development Program. From the left they are Kettelkamp, O:born, Hfeitrnan, Bintzer, Hopkins, Bergfeld, Meyer, White, Simon.