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Page 33 text:
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la. i ff' Dr. Isaac Lippincott, Acting Dean .1 '. mineaa ,xdcfminidfrafion Emphasis in the School of Businss has not been exclusively on private enterprise, however. The faculty has recognized the need for trained per- sonnel in the fields of public service and social Work. As the Government has undertaken new functions and expanded its old activities a higher type of administrators have been needed, and spe- cialized college training for public administration has been introduced in the Business School. Dr. Wingate demonstrating how to use the library to his class 1 Duncker Guild library bulges among the foliage 29 J'-f
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Page 32 text:
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41 -fu 1155? - J I : N I .:zCv- ' A --'A t ef' 'l. fl :Q Winn I , Alf 5'f',:-',, Xl M' T nfrvjv L , I -vmkxxo it lg saiorif y unc! Wagga The trained business man or woman is as valu- able in a modern society as electrical current or atomic energy. The purpose of the school of Busi- ness and Public Administration is to turn out such efficient executives. ln the world of today production is on a larger scale, markets are wider, the finances needed are greater, the labor problems are more difficult, and the machine technique permeates the whole. Be- cause of the social importance of the task of busi- ness and the immense opportunity of improving business performance, the school of business and public administration has expanded greatly during the last few decades. A new school of retailing has been incorporated into the curriculum headed by Professor John VVingate. Students enrolled in the retailing courses supplement their study with practical experience in the downtown department stores. They also go on tours about the country visiting the merchan- dising eenters of America. Retailing students are offered a wide-range of subjects including retail buying, textile fabrics, color and design in retailing, retail store advertis- ing, and principles of salesmanship. Although inaugurated only recently retailing courses have attracted a large number of students. Its done this way , . . Young Retailers in New York . . , the Dunclcer Guild view of the Quad . . .
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