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Page 84 text:
“
THE ALL RDT CIRCUIT NE of the most remarlcahle growths in the theatrical husiness of the last decade is that of the Allardt Circuit, which less than a year ago was unheard of in the amusement world, hut which to-day owns and controls one of the hest circuits of theatres in the country, extending from Ft. William, Canada to Springfield, III. Starting in a modest way with hut one motto, that of square dealing, hoth with their patrons and performers, the three hrothers owning the Allardt Circuit have huilt up a business which will he a lasting monument to them and their theories. In the past year they have gone from the ownership ol a single theatre to the ownership and control of fifteen, and are daily adding new houses to their circuit until it appears that they would have the most complete and leading circuit ol thea- tres in the Middle West. Besides these, they are associated with the Heiman, Butterfield and Thielen circuits, and through the Consolidated Vaudeville Man- agers, Corporation with the Gus Sun and Interstate Circuits, malcing them one of the powers to he reckoned with in Middle West Theatrical AlIairs. S2
.........- i 1 Q 1 While the growth of this Circuit is mar- velous, it is no more marvelous than their treatment to hoth patrons and performers. Every theatre which they own and operate is managed in the most approved manner. There is no detail lor the comfort of their huge clientele in front of the curtain or the performers haclc of it, which has heen over- loolced. Everything is done for the com- fort of all concerned and the result is that they play vaudeville to the hest of pat- ronage in every town in which they are located. From their main offices in the Majestic Theatre Building at Chicago, they send out weelaly some of the most compact, and diversified programs that it is possible to secure. In every instance acts sent are always those that have heen personally passed upon hy themselves so that the chance of failure to please is reduced to a minimum. In connection with the hooking of this large circuit each weelc, a completely equip- ped railroad and press department is in op- eration. The hilling, advertising matter and press matter for each program is spec- ially prepared and sent out weeks in ad- vance. The railroad facilities in each town in their circuit is carefully loolced alter, in fact, every detail of this huge enterp1'1S6 IS placed in the hands of the most expert men, which results in a complete, compaC.t 11119 of attractions which no other circuit C811 equal. 83
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