Vaudeville Managers Protective Organization - Yearbook (Chicago, IL)

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does not appreciate the value of proper publicity. They as a rule have no press sheet, no data to send ahead of them other than a few clippings from newspapers where they have appeared in the past. May be one or more of the members of and act have interesting stories connected with them or their work but they have no means of telling it and they thereby lose a great deal of valuable publicity which, were they properly exploited would be of immense value to them, not only locally but the country over, for the act with the up-to-date ideas is seldom idle and is constantly getting more salary. Ask any manager of a modern theatre and see what he says about the press sheet or a set of notices. ' See if he does not agree as to the value of them. T . Another thing about the performers, they are notoriously bad business people, in fact it is no disgrace to say that artistic temperament and business brains do not mix. They neglect to send billing, program copy, press matter and photographs on time. This is the most important, as much a part of their con- tract as the playing of the engagement, for a part of their salary is paid for the proper advance billing but still it is neglected. This is something that the General Publicity Service does for an act. It takes the billing, program copy, press matter and photos, sends them out each week, getting a receipt from the local manager in every instance and watching it in a way and with a system that precludes mistakes, with the. result that our acts are never, cancelled because this material did not arrive on time. And most important of all the fee is a very small one, only about a couple of dollars a week. Another important branch of the Service is that WC lialidlff advertising for all the papers, giving the advertiser the benefit of our knowledge of type and the printers art and placing the advertising where it will do the one wishing it the most good. For this we charge no fee whatever. 53

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