Valparaiso High School - Valenian Yearbook (Valparaiso, IN)

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Northwest Indiana’s largest shopping center, Southlake Mall features over 130 stores and a central hall where the Symphony Ball is held. Although most shoppers can’t afford its haute couture, they still like to visit Chicago’s Water Tower Place to browse in its elegance. Mall Feature — Shaped like a donut because its stores encircle a center open-air court. River Oaks holds the distinction of being the first mall in this area. The planners of the County Seat Mall had to obtain permission from County Seat Jeans to use its copyrighted name for their complex. 7

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AII in onc9 OACi OfflC fof oil When man stopped being a gath- erer and became a buyer, he sought ways to make his job easier. After all, going all over town to buy, life’s little necessities was a waste of time that could be better spent elsewhere. So, he thought up the idea of a gen- eral store where he could buy every- thing he needed such as food for the winter, feed for his animals, and sweets for the kids. However, it wasn’t long before the general store died out and was replaced by the five and dime. Since the devaluation of the dollar soon made it impossible to buy anything that cheaply, the dime store also became a thing of the past. Convenience shopping wasn’t at its best until man thought of a shop- ping mall. His first consideration in the idea of a mall was man’s need for a one-stop shopping place. If he could buy it all at one place, he’d save his nerves from the rigors of heavy in-tratfic driving and save some money instead of shelling it out for gas bills. Another plus for the shopping mall was the fact that it would offer vari- ety in the types of stores it con- tained. Customers could comparison For th« fashion conscious of Chicago, Water Tower Place is the ultimate for de- signs by Halston and Calvin Klein. One of the first enclosed malls in the area, Marquette Mall now takes second place behind Southlake as the most pop- ular mall. 6 — Mall — Feature shop and save money by walking from store to store and buying the cheaper item instead of driving the distance and buying extra gas. Also, the stores could offer a wide variety of colors and styles for the conscien- tious consumer. Malls could also vary according to size and shape. Although some peo- ple feel one can’t judge a book by its cover, many customers, realizing that different corporations build dif- ferent malls, would be eager to test out the different malls In their “neighborhood.” For those people such as house- wives and teenagers, who often look for ways to kill a day, the malls would represent an oasis of things to do without spending a lot of money. Besides serving as a shopping cen- ter, the malls could serve as places for cultural events. With the in- creased interest in culture and the arts, ethnic festivals art shows, and holiday presentations could be held in a central auditorium area of the mall. So man got busy and built his malls, and each was bigger and of- fered more variety to the shopper. He was proud of his malls until he received complaints from shoppers that there were so many to choose from, they couldn’t decide which one to visit — West Lake or Century Mall, Southlake or Marquette, River Oaks or Water Tower, . . .

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Acculturation is a fancy word that means the learning of one’s own cul- ture.” However, anthropologists just re- cently discovered that within one cul- ture there were several different divi- sions such as the infant, adolescent, and the adult. Since the word “adoles- cent” had such a bad connotation, psychologists changed its label heading to “high school student” when they were discussing those of the younger generation. In their analysis of the high school students, the psychologists looked at the average day of the average student. After arriving at school on the bus, by bicycle, or by car between 7:30 and 8:00, the student sat through six hours of classes ranging from history to Eng- lish grammar. After alloting half an hour for the student to cram in the food he bought in the cafeteria (or mess hall as it was affectionately known) the psy- chologists knew all there was to know of the average day In the life of a high school student. They anxiously checked to see If there was any excitement al- lowed the student during his school years. The first thing they found appeared in the convocations that the administration scheduled intermittently throughout the school year. These convocations varied in content from administrative sessions to entertaining performances by theatre groups from Purdue and other universi- ties. One professional group presented Mark Twain’s satire on the garden of Eden, “The Diary of Adam and Eve.” After the Friday night football and basketball games, the students enjoyed sock hops sponsored by clubs such as VICA. Featuring area bands that were popular, the sock hops offered students a inexpensive way to enjoy a dance. The traditional high school dances such as Homecoming and Christmas still offered those students who wanted a chance to dress up. Although the cold weather isn’t much to cheer about, with a major dance Scheduled every V.k.ng fan. still turn out in hopes of seeing a victory. ere were plenty of opportunl- Most movie-going students check out the cinemas in expensive night On the town. Michigan City for a better variety of current popular films. 8 — Activities Division Page