Valparaiso High School - Valenian Yearbook (Valparaiso, IN)

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AII in onc9 OACi OfflC fof oil When man stopped being a gath- erer and became a buyer, he sought ways to make his job easier. After all, going all over town to buy, life’s little necessities was a waste of time that could be better spent elsewhere. So, he thought up the idea of a gen- eral store where he could buy every- thing he needed such as food for the winter, feed for his animals, and sweets for the kids. However, it wasn’t long before the general store died out and was replaced by the five and dime. Since the devaluation of the dollar soon made it impossible to buy anything that cheaply, the dime store also became a thing of the past. Convenience shopping wasn’t at its best until man thought of a shop- ping mall. His first consideration in the idea of a mall was man’s need for a one-stop shopping place. If he could buy it all at one place, he’d save his nerves from the rigors of heavy in-tratfic driving and save some money instead of shelling it out for gas bills. Another plus for the shopping mall was the fact that it would offer vari- ety in the types of stores it con- tained. Customers could comparison For th« fashion conscious of Chicago, Water Tower Place is the ultimate for de- signs by Halston and Calvin Klein. One of the first enclosed malls in the area, Marquette Mall now takes second place behind Southlake as the most pop- ular mall. 6 — Mall — Feature shop and save money by walking from store to store and buying the cheaper item instead of driving the distance and buying extra gas. Also, the stores could offer a wide variety of colors and styles for the conscien- tious consumer. Malls could also vary according to size and shape. Although some peo- ple feel one can’t judge a book by its cover, many customers, realizing that different corporations build dif- ferent malls, would be eager to test out the different malls In their “neighborhood.” For those people such as house- wives and teenagers, who often look for ways to kill a day, the malls would represent an oasis of things to do without spending a lot of money. Besides serving as a shopping cen- ter, the malls could serve as places for cultural events. With the in- creased interest in culture and the arts, ethnic festivals art shows, and holiday presentations could be held in a central auditorium area of the mall. So man got busy and built his malls, and each was bigger and of- fered more variety to the shopper. He was proud of his malls until he received complaints from shoppers that there were so many to choose from, they couldn’t decide which one to visit — West Lake or Century Mall, Southlake or Marquette, River Oaks or Water Tower, . . .

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The only restaurant in town that has a dress code, the White House features elegant din- ing in the nineteenth century Pappas man- sion. Taking its name from the meaning of the word “Valparaiso”, the Vale of Paradise deli offers downtown diners a change of pace. Long ago, anthropologists decided that early man settled on flatlands near lakes and rivers for transportation and domestic purposes. Centuries later when the Europeans colonized the New World, they situated their first settle- ments on the Eastern seaboard and from there moved westward. Valparaiso was one of these west- ward settlements. Situated between Lake Michigan and the Kankakee River, it was built so it would be accessible to both city and rural people. Since it was located close to the industrial cities of Gary, Hammond, and Chicago, Valpo became the suburban home of many commuters. As Valpo became the “bedroom community of these people. Its popu- lation, as well as its industrial growth expanded, from 1960 to 1970, Valpo’s population soared by 31.5%. Some of the increase could be attributed to the construction of Bethlehem Steel’s newest mill in Burns Harbor in 1963, but it was also due to those who hated the hassles of big city life. However, in 1970 when Valpo peaked over the 20.000 mark. It became a city and a force to be considered in the minds of businessmen. Fast-food businesses reached their zenith of popularity in the early ’70’s and Valpo sported its fair share. In the last year alone, it acquired a second McDonald’s, a Wendy’s hamburgers. Cal’s Roast Beef, Arthur Treacher’s and Long John Silver’s. For those who com- plained of the lack of more posh estab- lishments, the White House and Janiro’s were two new restaurants that offered elegant, leisurely dining. By the n d ’70’s Valpo passed the 25.000 mark and turned its attentions to the problems of Its elderly and needy. The city set aside the old Banta school as the Banta Senior Citizen Cen- ter. The government also built housing on the north side for those with limited or low Income. Since its other outlet wss located on the north side of the city, McDonald’s added an- other outlet to accommodate the city’s grow- ing south side. Opening — 5

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Northwest Indiana’s largest shopping center, Southlake Mall features over 130 stores and a central hall where the Symphony Ball is held. Although most shoppers can’t afford its haute couture, they still like to visit Chicago’s Water Tower Place to browse in its elegance. Mall Feature — Shaped like a donut because its stores encircle a center open-air court. River Oaks holds the distinction of being the first mall in this area. The planners of the County Seat Mall had to obtain permission from County Seat Jeans to use its copyrighted name for their complex. 7