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Page 8 text:
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IiI.IlI5 LELL' ' gfcrwic .!4Hl0I l.C6lll6l Of the many types of leans sold on todays market, only one deserves to be called a classic. These leans are the oldest and the best selling They are the kind that shrink-to-fit, have a button fly and riveted pockets. They are, of course Levi's 501 Blues. The Levis legend begins in 1880, when a Bavarian immigrant named Levi Strauss created the world's first pair ofjeans'-almost by accident. lf things had gone as planned, Levi's would be tents and not leans. Like thousands of people during his time, Levi Strauss made his way west to the California coast. But, unlike most of these settlers, Levi intended to make his fortune, not by panning for gold, but by selling dry goods to the miners. Upon his arrival to the gold country Strauss was greeted with words that would shape history: 'Should have brought pants. Pants dont wear worth a hoot up in the diggin's. Strauss listened well, and took his rolls of brown tent can- vas, from amongst his wares, to a tailor who made them into pants. Strauss called these pants by their lot number, 501. The 501 's Cor as his customers preferred to call them Those pants of Levi's D were an instant hit with the miners because of their durability. When Strauss ran out of canvas, he switched to a tough cot- ton fabric loomed in Nimes, France. This new material was one of the strongest known, and was called serge de Nimes , which Americans soon shortened to denim . Back in the 1880's it was an innovative idea, making pants out of tent material. Levi Strauss rose to a challenge and carved a niche for himself in American culture. But even Strauss might be surprised to find that his newfangled idea is still alive and looking pretty much the same even after more than 195 years. ity-- ... -. .. is fain.
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