University of Tennessee Knoxville - Volunteer Yearbook (Knoxville, TN)

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SHARING .. . The AP stylebook and more Highly paid advertising executives, prizewin- ning investigative reporters and possible suc- cessors to Walter Cronkite; all were possibilities in the College of Communications. But they were not wearing $300 business suits or carry ing copyrights to Pultizer Prize winning books or even practicing their HThat's the way it is . . Instead, these students were frantically learning how to think fast at typewriters while leafing through dog-eared copies of the AP style book. The College of Communications houses the broadcasting, advertising and journalism departments. Journalism is the largest depart- ment in the college. Aspiring journalists tore at their hair as they struggled with the inconsistencies between news style and rules learned in freshman com- position. No comma before the and in a series, bat before the Hand in a compound sentence - it was enough to make even the most ambitious student consider a career at McDonalds. As they entered more advanced courses, journalism students mastered the intricacies of video display terminais and spent their sum- mer doing practicum work on newspapers in the Hreal world. Advertising students took many of me same classes as students in journalism, but concen- 1 8t Academics Basic film-making is a class required of all broadcasting mae jors. Steve Everett sets up a tripod in order to film his 40 second presentation entitled HHow to Make a Film? in addi- tion to his Classwork, Everett arises at 4:30 every morning to man WOKI's morning shift. - L. Maloney In order to gain first-hand reporting experience, members of Professor June Adamson's Reporting 2230 class traveled to the Knoxville City Jail for a tour. A sophomore in broad- casting, Sanya Utsman checks her story for style errors as she retypes her paper in Class. trated on aspects of art and design. Learning how to get a message to the people was the name of the game in advertising, and it in- volved more than thinking up a catchy slogan. Using television ratings to gauge an audience and learning how to draw a random sample that really was random were two of the trade secrets taught in advertising. Broadcasting students soon found there was a lot of work to be done before anyone stepped before the cameras. Whether they were yearning to see their names in lights, or were looking for a job behind the scenes, everyone in broadcasting knew that nothing went on the air which did not serve the public convenience, interest and necessity. The history of communications was a major subject in each of the departments, as was the current state of the press. Communications students left the college, their brains saturated in Supreme Court decisions affecting freedom of the press and their lips mouthing the words of the Bill of Rights. Many of them also left with jobs, as helping graduates Find work was one of the major in- terests of the college. 80 what if they were working for Channel 26? Even Cronkite had to start somewhere. - RDB

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Sleepless nights spent at the computer terminals are a com- mon complaint among business students. Jhan Erwin, a sophomore in insurance, punches out information for her FORTRAN program onto the lBM computer cards, SHARING More than a remote corner Hours spent in the computer center, hikes over to the HSpam Can and numbers to fall asleep by instead of sheep, plagued business students as they worked toward the degree that would take them to where the jobs are. HWe're more than a remote comer of this campus; were a part of the mainstream of un- iversity life, Dean Warren Neel said. The College of Business has tried to present its 5,800 majors with not only the academic, but also the ethical aspects of the business world. Neel said he viewed the business stu- dents of today as the businessmen of tomorrow. Showing their students how to function in a business atmosphere, the college sets an ex- ample of proper interests by sponsoring art ex- hibits in McClung Museum and Accounting Day on Nov. 3 and by offering courses in business ethics. Graphic Studio Prints, which was sponsored by the college, hung in the art gallery during winter quarter. The exhibit featured 20th cen- tury prints and was presented in conjuction Mth the art department. Accounting Day, presented fall quarter, provided a chance for accounting alumni and students to interact for a day of talk, food and drink. According to Professor Warren L. Slagle, who planned the event, Accounting Day is Hsort of an alumni-student mixer . The day was ended with the homecoming football game. Professional ethics, a philosophy course, presented the basic ethics Hon which professional creed and business behavior is based. The class which was taught on a trial basis, is expected to become a permanent ad- dition to the business curriculum, according to Neel. The enrollment in the business classes has grown to such a number that a business minor is now offered. The minor requires a minimum of 36 hours of business courses. iiEnrollment has surpassed our greatest ex- pectations. Dean Neel said. 'iThe business minor will cut down on the number of majors in the collegef he said. uThe business minor allows students to stay in their area of study yet get a business backgroundf he said. -MLM A familiar ritual in most 21 10 economic classes, students in volve memselves with the reading of the Daily Beacon before Dr. George Spiva appears on the screen. Introduction to Economics 2110. a TV course was required for more than just business maiors. Academics h17

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Team promotes metric system What is a dekagram or a hectolitre or how about a myriameter? There are four public relations students from the College of Communications that can answer these questions in detail. They were a part of a National Public Rela- tions Student Society of America tPRSSAi competition to convince the American people the metric system is here to stay. Anne Loy, a senior from Maryville, said the team of four specially selected public relations students represented the College of Com- munications at the annual PRSSA District Con- ference in St. Augustine, Florida on March 24. HThe winners of the district competition will videotape and submit their public relations case study for nation-wide competition, Loy said. Loy said the group had discussed their presentation - Hmetric minute. The metric minute would be reminiscent of the bicenten- nial minute with well-known personalities ex. plaining aspects of the metric system. iiMost people don't realize how much of the world uses the metric system, she said. Only the United States and North Yemen dont have it, she said. The case study competition was a great way to get job experience covering all phases of public relations, she said. ultis going to look incredibly impressive in a - J. Sexton Gathering in the Communications auditorium after a day of classes, Barry Johnson, Meredith Willson, Julia Cruze, and Ann Loy. all seniors in public relations, discuss the progress of me case study. The four met regularly on Monday and Wednesday in either the Communications auditorium or library. portfolio because you use a little of everything you've learned in Class, plus a few things you haven't been taughtf' Loy commented. Barry Johnson, a senior in public relations called the project a confidence booster because the members of the team were re- quired to present their case study in front of four judges. The team was allotted $200 to spend on their metric presentation. Johnson said he would like to see some of the money used for a multimedia slide show. Johnson said he enjoyed public relations because it was not a routine type job. Hlt is a job with daily challenges and new situations. He compared it to a boxer in the ring with a tough opponent. Hl know in public relations it is me against the problem, Johnson said. lt gives me a Chance to prove myselff' he added. Also participating in the PRSSA case study team were Meredith Willson and Julia Cruze. The PRSSA team won the national cham- pionship three years ago. - MRS - C . Sexton An assistant director of WSJK, channel two, Rick Frost, a senior in broadcasting, monitors the controls during the programming of Hop Edward's New Day Show. Rick'sjob entailed working with the cameramen and the director to ac- curately schedule programming - C. Sexton Academics T19