University of Tennessee Knoxville - Volunteer Yearbook (Knoxville, TN)

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Sleepless nights spent at the computer terminals are a com- mon complaint among business students. Jhan Erwin, a sophomore in insurance, punches out information for her FORTRAN program onto the lBM computer cards, SHARING More than a remote corner Hours spent in the computer center, hikes over to the HSpam Can and numbers to fall asleep by instead of sheep, plagued business students as they worked toward the degree that would take them to where the jobs are. HWe're more than a remote comer of this campus; were a part of the mainstream of un- iversity life, Dean Warren Neel said. The College of Business has tried to present its 5,800 majors with not only the academic, but also the ethical aspects of the business world. Neel said he viewed the business stu- dents of today as the businessmen of tomorrow. Showing their students how to function in a business atmosphere, the college sets an ex- ample of proper interests by sponsoring art ex- hibits in McClung Museum and Accounting Day on Nov. 3 and by offering courses in business ethics. Graphic Studio Prints, which was sponsored by the college, hung in the art gallery during winter quarter. The exhibit featured 20th cen- tury prints and was presented in conjuction Mth the art department. Accounting Day, presented fall quarter, provided a chance for accounting alumni and students to interact for a day of talk, food and drink. According to Professor Warren L. Slagle, who planned the event, Accounting Day is Hsort of an alumni-student mixer . The day was ended with the homecoming football game. Professional ethics, a philosophy course, presented the basic ethics Hon which professional creed and business behavior is based. The class which was taught on a trial basis, is expected to become a permanent ad- dition to the business curriculum, according to Neel. The enrollment in the business classes has grown to such a number that a business minor is now offered. The minor requires a minimum of 36 hours of business courses. iiEnrollment has surpassed our greatest ex- pectations. Dean Neel said. 'iThe business minor will cut down on the number of majors in the collegef he said. uThe business minor allows students to stay in their area of study yet get a business backgroundf he said. -MLM A familiar ritual in most 21 10 economic classes, students in volve memselves with the reading of the Daily Beacon before Dr. George Spiva appears on the screen. Introduction to Economics 2110. a TV course was required for more than just business maiors. Academics h17

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Sitting in Dr. John Wachowicz's Financial Management class, Sharon Watson, a senior in finance, examines a com- puter printout which specifies the status of her company. Each week students receive a printout which determines what new decisions will be made for the company. Playing the market Students did not have to wait until they graduated to run their own businesses if they were finance majors. In Financial Management 4650, finance majors decided the outcome of their own business with the help of a computer. Sharon Watson, a senior in finance, said she spent 10 hours a week on decisions for her company. The students began the course with a basic set of information about the company. After they conferred with their partners, they made decisions for the company, including buying stocks. They punched out the information on IBM cards and fed them through the com- puter. Every week new data came out on the in- dustry and the student could see how well his tactics worked in the business world. iil think it is a pretty realistic project. it teaches you the basics about finance, Watson said. Other classes exist in the College of Business in which the computer is used to simulate conditions in the business world. Watson said she had also taken a commeru cial banking class, where the object of study was to invest in the highest paying securities. The finance class was unique in that the grades of the class correlated with how we cessful a business was in relation to others in the class. The class provided practical ex- perience in the business world. , HEverybody was a little slow to invest at first, but once you got the feel of where your profits were, the work went a lot faster, Watson said. -MLM 1 6hAcademics -C. Sexton Modern prints line the walls of the art gallery in McClung Museum in Circle Park, The exhibit, Graphic Studio Prints, was presented during winter quarter by the College of Business along with the art department. A man with a busy schedule, Dean Warren Heel relaxes in his office on the 7th Hoor of Stokely Management Center, otherwise known as the Spam Can . The clean has a view of the whole campus before him.

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SHARING .. . The AP stylebook and more Highly paid advertising executives, prizewin- ning investigative reporters and possible suc- cessors to Walter Cronkite; all were possibilities in the College of Communications. But they were not wearing $300 business suits or carry ing copyrights to Pultizer Prize winning books or even practicing their HThat's the way it is . . Instead, these students were frantically learning how to think fast at typewriters while leafing through dog-eared copies of the AP style book. The College of Communications houses the broadcasting, advertising and journalism departments. Journalism is the largest depart- ment in the college. Aspiring journalists tore at their hair as they struggled with the inconsistencies between news style and rules learned in freshman com- position. No comma before the and in a series, bat before the Hand in a compound sentence - it was enough to make even the most ambitious student consider a career at McDonalds. As they entered more advanced courses, journalism students mastered the intricacies of video display terminais and spent their sum- mer doing practicum work on newspapers in the Hreal world. Advertising students took many of me same classes as students in journalism, but concen- 1 8t Academics Basic film-making is a class required of all broadcasting mae jors. Steve Everett sets up a tripod in order to film his 40 second presentation entitled HHow to Make a Film? in addi- tion to his Classwork, Everett arises at 4:30 every morning to man WOKI's morning shift. - L. Maloney In order to gain first-hand reporting experience, members of Professor June Adamson's Reporting 2230 class traveled to the Knoxville City Jail for a tour. A sophomore in broad- casting, Sanya Utsman checks her story for style errors as she retypes her paper in Class. trated on aspects of art and design. Learning how to get a message to the people was the name of the game in advertising, and it in- volved more than thinking up a catchy slogan. Using television ratings to gauge an audience and learning how to draw a random sample that really was random were two of the trade secrets taught in advertising. Broadcasting students soon found there was a lot of work to be done before anyone stepped before the cameras. Whether they were yearning to see their names in lights, or were looking for a job behind the scenes, everyone in broadcasting knew that nothing went on the air which did not serve the public convenience, interest and necessity. The history of communications was a major subject in each of the departments, as was the current state of the press. Communications students left the college, their brains saturated in Supreme Court decisions affecting freedom of the press and their lips mouthing the words of the Bill of Rights. Many of them also left with jobs, as helping graduates Find work was one of the major in- terests of the college. 80 what if they were working for Channel 26? Even Cronkite had to start somewhere. - RDB