University of Tennessee Knoxville - Volunteer Yearbook (Knoxville, TN)

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Journalism Finance iviatKcimg Glocker Business Administration Building

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Rural Sociology Dairy Manufacture Poultry Morgan Hall

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The world of business offers a host of challenging adventures—adventures that satisfy talents and tastes of persons with vastly different aptitudes and ambitions. It offers the life of a big city or of a small town. It affords the busy atmosphere of department store or the unruffled calm of a statistician’s room; the boister- ous roar of a manufacturing plant or the quiet dignity of a bank; the dependable familiarity of a small office or the daily excitement of a great transportation system. It Is for those who would either teach, plan, or do; for those who would create and those who would sell. It is a world dedicated to service—taking the raw mate- rials of the earth, transforming them into usable and necessary articles, even delivering them to the waiting Transportauon consumer. Truly, the student who selects his future from the specialized careers and stimulating environ- ments of business will be entering a field that molds and reflects the progress of humanity. The student will also be entering a field that today makes greater remands of his talents. Huge and com- plex modern business increasingly is seeking the de- veloped ability and professional understanding gained through higher education. In the South, particularly, a rapid industrial expansion has created urgent new needs for trained personnel. The University of Tennessee’s College of Business Administration is a complete educational training center where young men and women may prepare to fill these key jobs. Business Administration FRANK B. WARD Dean of Business Administration