University of Missouri - Savitar Yearbook (Columbia, MO)

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The principles of advertising are presented in lecture form. Volumes of low books present an imposing challenge. R esearch— an exploration of the unknown 26

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Assignments to do— formulas to mix— and new formulas to discover. Education is the primary aim of the University. A professor presents his knowledge to his class. Students then gather more knowledge from the library, putting it to use in the laboratory or in their own experiences. That, in essence, is education. It can be applied to any field— chemistry, journal- ism, psychology. Education is not a lucky E on an hour e.xam. nor a formula mixed correctly by chance. Nor is it a college diploma. Education is the honest pursuit of knowledge and the application of it to our everyday living. A student ' s primary purpose at college is to become educated. 25

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Rati are used for study in histology lobs. Geologists examine rock formations. Future psychologists study reaction time. Research is the essence of learning. Webster defines research as the diligent and systematic inquiry or investigation into a subject in order to discover facts or principles. This, then, is the aim of every university. Research takes on many forms, but the end is always the same. Discovery of new data leads to improved methods of learning, teaching, and living. Man is constantly trying to discover new things about his universe. Research helps him with the discovery. The research conducted at the university level is just a small step in the right direction. 27