University of Wisconsin Platteville - Pioneer Yearbook (Platteville, WI)

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Music Moves Oh The 4950's ended on November 22nd, 4963. The ossessinaTion of John F. Kennedy shoTTered The inno- cenT decode, and seT The sToge for The violenT, TurbulenT 4960's. Dec- ades as social periods don'T divide inTo neoT Ten-yeor blocks, and The nexT six or seven years would prove To be The shorTesT, busiesT dec- ode of The 20Th cenTury: BeoTIe- mania, VieTnom, fighTing in The sTreeTs, The Supremes, The Doors, The Jefferson Airplane, dropping ouT, Lyndon Johnson, HoighT-Ash- bury, Richard Nixon, Mayor Daley, The Summer of Love, The Chicago Seven, TiTleTown USA, man on The moon, and MorTin LuTher King, among oThers, TefT Their mark on These years. The decade of The '60's did noT end when The calendar Turned over inTo The '70's, of course. IT may have ended 0T Max Yosgur's farm in November of 4969. Or when The Beches broke up in The summer of 4970. Or CT The deoTh of Jimi Hen- drix a few monThs IoTer. Or perhaps They lingered on unTiI Jim Morrison checked ouT in 4974. BuT as The poeT says, Time marches on, and The world followed inTo The decade of The 4970's. '12 MUSIC ABOVE: The popular music of Today comes in many forms: from The rockin' sounds of Acme To Olivia NewTon-John's LeT GeT Physical.

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Left: Beer is a favorite relaxation method of man coltege students Today; Below left: Dark and silent late last night . .. Below: Smoking cigeref'res. A new social deviant behavior. ATTITUDES 1 '1

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ABOVE: The punk sounds of England are popular in The UniTed STaTes. Punkers have now hiT PlaTTe- ville. VieTnam lingered on for The firsT Third of The '70's, buT The rage youTh feIT burned iTself ouT gradually. There were sTill pro- TesTs, buT no days of rage, long hoT sum- mer, or even a summer of love. And rock and roll, The voice of youThful exuber- ance in The '505, The voice of proTesT in The '605, became The voice of America in The '703. As The world scene was dogged by The specTre of VieTnam in The early '705, so The music scene was operaTing in The shadow of The '605. The individual BeaTles were Trying To find separaTe musical iden- TiTies. The Supremes and Diana Ross were no longer an iTem. The Monkees had even gone Their separaTe ways. Hendrix was dead. The Morrison-less Doors were no longer a facTor. Television became The greaT baromeTer of pop culTure, as music had been in The '605. Thus, The early '705 were derivaTive musically. The old formulas were conTinuaIly reworked. NoThing new of consequence was hap- pening. Some wriTers have characTerized The '705 as having no real idenTiTy of Their own; as being ToTally dependenT on whaT had gone before. The 49505 0955-4963, To be precisey could be preTTy much summed up in LiTTle Richard's Aw-wop- bob-a-Ioo-bob-aw-lop-bop-bop. The 49605 were capTured in LighT My Fire and The Times They Are A-Changing. BuT The 19705 are harder To Tag. The only idenTifiable phenomenon To come ouT of The '705 was disco, which enTered The '803 much as H was before The boom of The laTe '705 e on The fringes of pop, again confined largely To clubs. AfTer The derivaTive naTure of The early '70s began To fall away, The Theme of The 49605 as a whole began To emerge. The legacy The 4970s lefT was The legacy of 5ynThesis. As dropping acid became chic enough for Beverly Hills raTher Than being confined To placed like HaighT-Ashbury, Fire Island, and The EasT Village, so-called acid rock and HS Top purveyors merged inTo mainsTream. Folk songs wiTh mes- sages came ouT of college coffeehouses and inTo The pop charTs wiTh greaTer fre- quency. Bands wiTh heavy rock repuTa- Tions Tackled sofTer songs as a maTTer of course - if noT TradiTional ballads, Then aT leasT more laid-back sounds. CounTry ' singers even Traded sTeel guiTars for sTring quarTeTs and horns. IT could be said Then ThaT The '805 will see less fragmenTaTion under The caTch-all heading of Tlrock. Some of The charm found in Those idoms sacid, folk, heavy meTal, even discoy is obviously IosT, buT parT of The Trade-off is The increased ho- mogeneiTy of The audience, a real plus from The performers' poinT of view. In es- sence, we lisTerners geT more of The besT of everyThing. The 49505 gave birTh Ta rock; The 49605 saw The esTablishmenT of differenT genres; The 49705 saw The synThesis of The various genres. in 4982, H may be ThaT rock has finally puT iTs growing pains be- hind iT aT The age of 27. Thus, The fuTure paTh of The indusTry is unclear, buT per- haps no more unclear Than H was in 4952, Three years before The explosion of rock. Prophecy is noT my sTrong suiT as a wriTer. and while iT may seem To be a cop-ouT To say ThaT Time will Tell, ThaT old cliche is a fad. ThaT's how iT goT To be a cliche. Time almosT always Tells. MUSIC 13