University of Wisconsin Eau Claire - Periscope Yearbook (Eau Claire, WI)

Page 25 text:

Books-23 Sociology Effective this fall, the union of Sociology and Social Work is over. The two have gone their separate ways, and Dr. Kenneth Davidson became the new Sociology department chairperson. Davidson has ideas for new classes that may be very popular with students in coming years. These classes are Courtship and Marital Relationships, Sociology of the Family and Sociology of Human Sexuality. Davidson, whose professional emphasis is marriage and family life, feels these courses would be a unique and interesting addition to the current curriculum. Perspectives on Death, an upper-level course, proved to be a popular class, and sections closed quickly at fall registration. The class deals with approaches to death, practices relating to death in the U.S., dying as a social act and the role of the helping professions. A new major in criminal justice is being put through channels by the Sociology department. If the major does go through, many opportunities in the law enforcement field will be made available to students. UPPER LEFT: Or. David Troian, professor of Sociology, checks lest results with a student.

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Marketing 22-Books The four P's of marketing...product, price, promotion and place ...supply and demand graphs...charts and figures--is that what you think of when you hear someone say they're a marketing major? Supply and demand is a large part of the field of marketing, but there's more. Like business administration majors, marketing majors participate in a policy formulation and administration simulation. The idea is to learn how to sell a product the consumer will be pleased with. It involves forecasting budgets, investments and anticipating the problems encountered in trying to sell a product. There are no Internship programs in the marketing program, but the present marketing curriculum provides a strong background for students who are interested in jobs in sales, advertising and marketing. UPPERRIGHT: Dr.Francii Sailer, RIGHT: Dr. Lawrence lephto.

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Ralph, Mort and Petey were enrolled in an experimental psychology class, indirectly. This dass was required of them, and it's the only class they'll ever have a chance to take. Ralph, Mort and Petey are white rats used by psychology students to conduct experiments. Experimental psychology is only one of the courses offered by the psychology department. Theories of learning, counseling and personality are studied. The history of psychology, a relatively new science of man's behavior, is studied. Courses that cover the aspects of the person, inside the person and the person's interactions with the outside world are also offered. The department has a strong liberal arts emphasis for non-majors and general studies people, besides strong programs for the major. Two major programs, liberal arts psychology and secondary teaching psychology are offered, as well as three minor programs: liberal arts minor, secondary teaching minor and elementary teaching minor. Psychology 24 Book