University of Wisconsin Eau Claire - Periscope Yearbook (Eau Claire, WI)

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Marketing 22-Books The four P's of marketing...product, price, promotion and place ...supply and demand graphs...charts and figures--is that what you think of when you hear someone say they're a marketing major? Supply and demand is a large part of the field of marketing, but there's more. Like business administration majors, marketing majors participate in a policy formulation and administration simulation. The idea is to learn how to sell a product the consumer will be pleased with. It involves forecasting budgets, investments and anticipating the problems encountered in trying to sell a product. There are no Internship programs in the marketing program, but the present marketing curriculum provides a strong background for students who are interested in jobs in sales, advertising and marketing. UPPERRIGHT: Dr.Francii Sailer, RIGHT: Dr. Lawrence lephto.

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The musicians--the creators of sound—the students who spend their college careers practically living in the Fine Arts Building. What's the driving force behind the determined hours of practice and long rehearsals? The music department provides a comprehensive bachelor of music degree for students who wish to continue performing after they graduate. These students are required to perform a full recital their senior year. Vocal music majors who are working toward a bachelor of music degree also give full recitals their senior year. Vocal majors are also required to take a year of French or German prior to LEFT: Sceve loyal their graduation. For students who plan to teach music there is a bachelor of music education degree. This comprehensive major includes both instrumental and vocal music. Besides the regular courses music majors are enrolled in, there are continued rehearsals, the individual practicing, concerts and recitals to prepare for. Behind every music major there's a determination to keep improving. This is achieved only through long hours of practice...practice...practice... Book»-21

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Books-23 Sociology Effective this fall, the union of Sociology and Social Work is over. The two have gone their separate ways, and Dr. Kenneth Davidson became the new Sociology department chairperson. Davidson has ideas for new classes that may be very popular with students in coming years. These classes are Courtship and Marital Relationships, Sociology of the Family and Sociology of Human Sexuality. Davidson, whose professional emphasis is marriage and family life, feels these courses would be a unique and interesting addition to the current curriculum. Perspectives on Death, an upper-level course, proved to be a popular class, and sections closed quickly at fall registration. The class deals with approaches to death, practices relating to death in the U.S., dying as a social act and the role of the helping professions. A new major in criminal justice is being put through channels by the Sociology department. If the major does go through, many opportunities in the law enforcement field will be made available to students. UPPER LEFT: Or. David Troian, professor of Sociology, checks lest results with a student.