University of Wisconsin Eau Claire - Periscope Yearbook (Eau Claire, WI)

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The musicians--the creators of sound—the students who spend their college careers practically living in the Fine Arts Building. What's the driving force behind the determined hours of practice and long rehearsals? The music department provides a comprehensive bachelor of music degree for students who wish to continue performing after they graduate. These students are required to perform a full recital their senior year. Vocal music majors who are working toward a bachelor of music degree also give full recitals their senior year. Vocal majors are also required to take a year of French or German prior to LEFT: Sceve loyal their graduation. For students who plan to teach music there is a bachelor of music education degree. This comprehensive major includes both instrumental and vocal music. Besides the regular courses music majors are enrolled in, there are continued rehearsals, the individual practicing, concerts and recitals to prepare for. Behind every music major there's a determination to keep improving. This is achieved only through long hours of practice...practice...practice... Book»-21

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Journalism The sound of banging typewriter keys, the smell of rubber cement in the editing room, the scent of hypo and fixer coming from the photo lab, hands smudged by editing pencil— these are the sounds, sights, and smells that are familiar to journalism students. Journalism students are required to take such courses as news-writing, news-editing and photography. But there's more to being a journalism major than just taking required courses. Journalism students are expected to get involved in working on a publication or in some phase of broadcasting. It takes hours of work, but the experience gained is irreplaceable. Next time you're at a forum or a concert just look around. . .you'll probably see a few people frantically scribbling on a notepad or a lone photographer trying to get that one good shot before the deadline. Remember, it's all part of being a journalism major. This coming year the journalism department will be adding two new courses to its curriculum-sales and promotion and broadcast news-theory and practice. UPPER: Ann Oberie witches herself broadcast the news. UPPER RIGHT: Dan Rindflelsch. LOWER: Mark Bkhler prepares for printing in the photo lab. 20-Books

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Marketing 22-Books The four P's of marketing...product, price, promotion and place ...supply and demand graphs...charts and figures--is that what you think of when you hear someone say they're a marketing major? Supply and demand is a large part of the field of marketing, but there's more. Like business administration majors, marketing majors participate in a policy formulation and administration simulation. The idea is to learn how to sell a product the consumer will be pleased with. It involves forecasting budgets, investments and anticipating the problems encountered in trying to sell a product. There are no Internship programs in the marketing program, but the present marketing curriculum provides a strong background for students who are interested in jobs in sales, advertising and marketing. UPPERRIGHT: Dr.Francii Sailer, RIGHT: Dr. Lawrence lephto.