University of Toronto Engineering Society - Skule Yearbook (Toronto, Ontario Canada)

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IT CAME FROM EATON’S V “IT CAME FROM EATON’S!” How familiar is that phrase, spoken thousands of times daily all across this vast country of ours! “IT CAME FROM EATON’S!” . . . yet it might have originated in any one of the four corners of the world. Eaton buying offices are located in London, Paris, Manchester, Leicester, Belfast and West Germany — and from these, buyers move out to shop the world for Eaton customers. “IT CAME FROM EATON’S!” Whether you shop through the famed Eaton catalogue, or in a convenient Order Office — or in one of the big city stores that dot the country from coast to coast, you are assured of top quality merchandise and service. “IT CAME FROM EATON’S!” And that means it’s supported by the renowned Eaton guarantee, “Goods Satisfactory or Money Refunded” — a guarantee that has been trusted by Canadians for 89 years! EATON’S of CANADA

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The Challenge of Fresh Fields To Conquer. . . Meeting the food needs of an ever-growing world population is, today, a serious chal- lenge to all scientists — above all to the engineer. The development of more efficient mechanized farming is the only satisfactory answer to this problem. This requires men with professional engineering training to apply their theoretical and practical knowl- edge to the design, development and manu- facture of new and more efficient machinery. A career in engineering with Massey- Ferguson offers the graduate not only the opportunity to work in an interesting field but the chance to serve the community at large in a constructive and supremely rewarding role. Massey-Ferguson Limited, a Canadian or- ganization operating on an international scale, produces what is acknowledged to be the finest and most modern line of agricul- tural machinery and light industrial equip- ment in the world. In the one hundred and eleven years since its establishment constant research and experiment has kept Massey- Ferguson in a position of leadership in farm mechanization. Today, with the develop- ment of such outstanding concepts as the Ferguson System in tractors and large capacity self-propelled combines, Massey- Ferguson continues to lead the field. With Massey-Ferguson the man of talent is given practical on-the-job experience. The kind of experience he obtains whether it is in the manufacturing or engineering area, provides him with a broad concept of com- pany operations and thereby enables him to achieve the maximum personal development. As Massey-Ferguson expands in answer to the challenge of fresh fields to conquer so the man of proven worth may also grow to his fullest achievement. If you are interested in an engineering career with the most modern and forward looking organization in the business please write to: Employment Service Manager, Massey- Ferguson Limited, 915 King Street, Toronto, Ontario. MF-459PR Massey-Ferguson Limited Toronto Canada

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“ Without ideals, without effort, without scholarship, without philosophical continuity, there is no such thing as education .” ( A lexander Flexner ) As you leave the formal role of student and enter the business world the above quotation may seem redundant, merely a reflection of accomplished fact. Or you may be already aware that your very excellent university training has but laid the foundations for a lifetime of learning — a continuous striving for knowledge, fortified by sound ideals and ethics. In this endeavour the business publication of your particular field of activity will serve you well by providing a constant flow of up-to-date, factual and authoritative data on all phases of the industry it covers. In its pages, industry’s leading personalities and companies give generously of experience and research for the general information of all engaged in related spheres of work. As publishers of the following leaders in Canadian business publications, we wish you well and look forward to our association together in the years ahead. Canadian Mining Journal, Pulp and Paper Magazine of Canada. Canadian Oil and Gas Industries, Canadian Refrigeration and Air Conditioning. Canadian Food Industries, Canadian Fisherman. Canadian Industrial Equipment News. Product News. The Canadian Doctor, Canadian journal of Comparative Medicine and Veterinary Science — and the following annuals: Canadian Mining Manual. Pulp and Paper Manual of Canada. National Directory of the Canadian Pulp and Paper Industries, Canadian Fisheries Annual, and the Canadian Ports and Shipping Directory. National Business Pijiiliijvitons GARDENVALE. QUE. Toronto Montreal Vancouver New York Chicago Pittsburgh Los Angeles 5