University of Toronto Engineering Society - Skule Yearbook (Toronto, Ontario Canada)

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The Challenge of Fresh Fields To Conquer. . . Meeting the food needs of an ever-growing world population is, today, a serious chal- lenge to all scientists — above all to the engineer. The development of more efficient mechanized farming is the only satisfactory answer to this problem. This requires men with professional engineering training to apply their theoretical and practical knowl- edge to the design, development and manu- facture of new and more efficient machinery. A career in engineering with Massey- Ferguson offers the graduate not only the opportunity to work in an interesting field but the chance to serve the community at large in a constructive and supremely rewarding role. Massey-Ferguson Limited, a Canadian or- ganization operating on an international scale, produces what is acknowledged to be the finest and most modern line of agricul- tural machinery and light industrial equip- ment in the world. In the one hundred and eleven years since its establishment constant research and experiment has kept Massey- Ferguson in a position of leadership in farm mechanization. Today, with the develop- ment of such outstanding concepts as the Ferguson System in tractors and large capacity self-propelled combines, Massey- Ferguson continues to lead the field. With Massey-Ferguson the man of talent is given practical on-the-job experience. The kind of experience he obtains whether it is in the manufacturing or engineering area, provides him with a broad concept of com- pany operations and thereby enables him to achieve the maximum personal development. As Massey-Ferguson expands in answer to the challenge of fresh fields to conquer so the man of proven worth may also grow to his fullest achievement. If you are interested in an engineering career with the most modern and forward looking organization in the business please write to: Employment Service Manager, Massey- Ferguson Limited, 915 King Street, Toronto, Ontario. MF-459PR Massey-Ferguson Limited Toronto Canada

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-N INVITATION FROM CANADIAN WESTINGHOUSE CO. LTD. : T Zrdi ally inVlted f° Ua t S ales and Ser ce ± ■ toU rVi stnc S itv to discos t0 T nyoar commU Items with 0fflCt peering P r ° b [ rs 01 iL CANA dIA Halifax Moncton Montreal Ottawa Quebec Toronto Hamilton North Bay London Windsor Ft. William Winnipeg Regina Calgary Edmonton Vancouver you CAN BE SURE.. if its Wbstinghouse 2

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IT CAME FROM EATON’S V “IT CAME FROM EATON’S!” How familiar is that phrase, spoken thousands of times daily all across this vast country of ours! “IT CAME FROM EATON’S!” . . . yet it might have originated in any one of the four corners of the world. Eaton buying offices are located in London, Paris, Manchester, Leicester, Belfast and West Germany — and from these, buyers move out to shop the world for Eaton customers. “IT CAME FROM EATON’S!” Whether you shop through the famed Eaton catalogue, or in a convenient Order Office — or in one of the big city stores that dot the country from coast to coast, you are assured of top quality merchandise and service. “IT CAME FROM EATON’S!” And that means it’s supported by the renowned Eaton guarantee, “Goods Satisfactory or Money Refunded” — a guarantee that has been trusted by Canadians for 89 years! EATON’S of CANADA