University of Toronto Engineering Society - Skule Yearbook (Toronto, Ontario Canada)

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EATON ' S of CANADA ...vast, exciting, vigorous, like Canada itself You’ll find Eaton’s at the Pacific coast where gardens are gorgeous and forests are fabulous. You’ll find Eaton’s in Newfoundland where Atlantic icebergs loom on the skyline and the land is rich with iron. Eaton’s is here, there and everywhere, across Canada from ocean to ocean— on the French-speaking banks of the St. Lawrence; in the big cities; in the market towns and mining towns; alongside the wheatfields and oilfields; on the fringe of the prairies and the foothills of the Rockies. EATON’S is the largest department store organization in the British Commonwealth: Department Stores; Mail Order Centres with Catalogue circulation in the millions; Order Offices; Factories . . . Eaton’s is as Canadian as its 85% bought-in-Canada merchandise; as cosmopolitan as the famous products of other lands imported through buying offices in the British Isles, France, West Germany, and the U.S.A. . . . Like Canada, Eaton’s dates back to mid-Victorian days— founded in Toronto 1869, by the grandfather of the present Head of the Company. T. EATON C 2Uo 7

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The miracle on your wall Behind the familiar wall switch lies the far- sighted planning and ingenuity of Canada ' s electrical industry that provides the low- cost power and efficient equipment which is helping to raise our standard of living. When you want light in a room, you just flick a switch. It’s as simple as that. And, if that minor miracle is taken for granted, con- sider a few of the other tasks electricity per- forms in the home. It cooks complete meals while you are out — takes the labour out of cleaning, polishing, washing and ironing — keeps perishable foods in perfect condition, for months if necessary — supplies constant hot water — brings you radio and television entertainment — and helps to keep your home cosily warm in winter and delightfully cool in summer. This is fast becoming the pattern of living in even remote Canadian homes today. While the role played by electricity in the home naturally looms large with all of us, it should always be remembered that by far the larger part of the power generated is used by industry. In fact, it is primarily because of the availability of this dependable source of power that Canada has been able to develop her aluminum, pulp and paper, mining and manufacturing industries to their present position — which, in- directly, adds to the prosperity of all Canadians. When you flip that familiar switch on the wall, have you ever given a thought to the amazingly intricate system of power equipment that lies behind it. From the start, the story of Canada’s electric utilities has been one of phenomenal increases in demand for power being constantly met, with the result that Canada has become one of the most highly electrified nations in the world. And, as always with this enlightened industry, tomorrow’s needs are being taken care of by today’s planning. This Company engineers, manufactures and supplies a complete line of electrical equipment includinggenerators, transformers, switchgear, wire and cable for the generation, transmission and distribution of electric power — as well as the motors and control, electronic devices, appliances, lamps and other products that put it to work. We, of Canadian General Electric, take pride in the fact that electric power has be- come the pulse of the Canadian way of life because — as Canada’s oldest and largest electrical manufacturer — we have helped to make it so. Progress s Our Most important Product CANADIAN GENERAL ELECTRIC COMPANY LIMITED HEAD OFFICE: TORONTO 6

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editor .... jack ellis associate . . . jack seedhouse business . . . alex tunner athletics . . . bill gelling photography - - - bev best harvey griggs art ------ gary taber christie smith assistants - - - - john tate frank wawrychuk jim lewis typists ----- liz gill jackie gelling fellow engineers: as engineers, our world is the world of science and technology; as free men, our world is the universe of human activity, may our vistas ever widen. j. e.