University of Southern California - El Rodeo Yearbook (Los Angeles, CA)

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Above: JOHN R. HUBBARD - President Emeritus I iptwnp Above: CORNELIUS J. PINGS - Provost and Vice President, Academic Affairs Above Left: DR. JO- SEPH P. VAN DER MUELEN - Vice President, Health Affairs Left: NORMAN TOPPING - Chancel- lor Emeritus Administration 19

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Administration Emphasizes Academics Difficulties on all sides and the need for readjustment to a changing economy faced the 1982-83 university administra- tion. Characteristically, they faced these challenges with unabashed confidence. From the beginning of the academic cal- endar, some small but important activi- ties and changes occupied the adminis- trative agenda. The University Advisory Council or- ganized by President Zumberge is to augment the continuing effort by the ad- ministration to improve academic qual- ity. The primary value of the staff is to advise the president on matters which extend beyond the interests ot any par- ticular constituency group. The coun- cil, comprised of senior administrators, deans, the president of the faculty sen- ate, the chairman of the staff assembly and the Student Senate president, touched on topics from Security to the 1984 Olympics. It is hoped that the UAC will provide more immediate links be- tween various sectors of the university. A new financial aid program was high on the list of priorities this year. Presi- dent Zumberge and senior vice presi- dents Jon Strauss and Cornelius Pings initiated the development because of the critical need for financial assistance to be continuously available to students. An Associate Scholarship Award and Loan Program will be available to fresh- men and transfer students by 1983. ' Fi- nancial Aid Interface ' is designed to eli- minate the long lines for paying fee bills and picking up grants. Another problem the administration faced was the decrease in national col- lege enrollment. USC increased its ef- forts to attract new students in hopes of maintaining the one per-cent increase in Above: JAMES H. ZUMBERGE • President 18 Administiation

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Administration continued torn page 18 enrollment made this year. New policies attempt to maintain high entrance re- quirements without cutting back on en- rollment. It ' s not just a matter of appli- cants, said Mark Johnson, assistant director of marketing and publication, we ' re trying to get the right kind of student to attend this university. Changes within the administration it- self have forced extra effort and adjust- ment as well. As of December 1, 1982, the new senior vice-president for univer- sity relations is former head football coach John Robinson. He is responsible for the university ' s public image and raising $50 million annually for the budget. Above: CARL FRANKLIN - Vice President, Legal Af- fairs.Above Right: IRWIN LIEB - Vice President and Dean, College of Letters, Arts, and Sciences. Bottom Right: JAMES APPLETON - Vice President, Develop- ment. 20 Administration