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University of Southern California - El Rodeo Yearbook (Los Angeles, CA)

 - Class of 1964

Page 7 of 516

 

University of Southern California - El Rodeo Yearbook (Los Angeles, CA) online collection, 1964 Edition, Page 7 of 516
Page 7 of 516
University of Southern California - El Rodeo Yearbook (Los Angeles, CA) online collection, 1964 Edition, Page 6
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University of Southern California - El Rodeo Yearbook (Los Angeles, CA) online collection, 1964 Edition, Page 8
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Page 7 text:

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T L? m f y

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Page 8 text:

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EL RODEO-1964 Editor: Ponchitta Pierce Managing Editors: Marilyn Farley Tony Young Art Editors: Nan Tandy Fred Steck Phofo Editors: John Williams Bill Sechrist Executive Secretaries: Sallie Jones Carol Dufalo Special Contributors: Sue Bernard Bryant Gail Frazier Judith Spenceley Morrow John Farley Bruce Pierce Special Effects: Mervyn Lew David Wong Ronald Ascher Jack Towers Index Editor: Carol Ann Mansfield Index Assistant: Barbara Arnold Ass sfanf-fo-fhe-Ed for: Jim Walshe Production Manager: Brooke Gabrielson Proofreaders: Mel Mandel Sallie Swaim Photographers: Boris Yaro Bill Snedecor Margaret McDonald Ken Metcalf Dale Boiler Doug Wilkins Staff: Wendy Sayers Al Malamud Sharon Brody Shelly Kaufman liana Kleiner Nancy Ross Alicia Mumford Carol Robinson Linda Norris Lauri Lindgren Yvonne Clark Claudia Coleman Cheryl Snedecor Kirk Nyby Jim Perry Pamela Wilson Director of Student Publications: Tim Reilly Jr. The Cover: Designed by art editor Nan Tandy the cover pictures USC as it will look when the Master Plan is completed. The gold build- ings have risen since the plan was launched three years ago. The incised area is part of the Old Campus that will remain. The green embossed buildings are scheduled for construction during progress of the Master Plan. WHAT YOU WILL READ. . Initially, the El Rodeo is formless — an abstraction await- ing direction and the hard work that gives it substance. The first question that gnaws away in the editor ' s mind is What do I want to accomplish? ' ' and then How can I do it? Taking the cue from a few radical yearbook editors and the modern magazine, Editor Ponchitta Pierce and Man- aging Editor Marilyn Farley set out to actualize the 1964 El Rodeo. They believed the roundup could make a substantial contribution to the university by presenting a fuller, more varied analysis of the school year. They also understood that the yearbook should be a creative effort — one which would be a challenge to read and one which would challenge the staff to produce it. They hoped the El Rodeo would capture the tempo of the year and the personality of its segments. Ponchitta selected the theme — the Master Plan. It was a natural for it had dominated administrative thinking and its fulfillment was beginning to affect the student. He benefited from the increasing faculty excellence, higher academic standards and a revised curriculum program, the Four-Course Plan. As a theme, USC ' s drive for enterprise and excellence in education was fitting. It represents the university ' s attempt to rejuvenate it- self, much as Ponchitta and Marilyn — working with a 45-member staff — have tried to revolutionize the El Rodeo. The special essay on the Master Plan was written by Sue Bernard Bryant, a thoughtful journalist who has definite ability to pinpoint the truth where others might try to forget it. Her approach to the administration, the cultivators of the Master Plan, was informal. Sue teamed up with photographer Mervyn Lew to dispel the notion that administrators spend all their time behind mahogany desks. In conjunction with the Master Plan theme, Sue explored marriage on a university campus and Sharon Brody gave special thought to the problems of commuters, liana Kleiner delved into research on campus and its impli- cation for the USC of tomorrow. Combining the literary with the artistic, Nan Tandy, an

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Suggestions in the University of Southern California - El Rodeo Yearbook (Los Angeles, CA) collection:

University of Southern California - El Rodeo Yearbook (Los Angeles, CA) online collection, 1961 Edition, Page 1

1961

 University of Southern California - El Rodeo Yearbook (Los Angeles, CA) online collection, 1962 Edition, Page 1

1962

 University of Southern California - El Rodeo Yearbook (Los Angeles, CA) online collection, 1963 Edition, Page 1

1963

 University of Southern California - El Rodeo Yearbook (Los Angeles, CA) online collection, 1965 Edition, Page 1

1965

 University of Southern California - El Rodeo Yearbook (Los Angeles, CA) online collection, 1967 Edition, Page 1

1967

 University of Southern California - El Rodeo Yearbook (Los Angeles, CA) online collection, 1968 Edition, Page 1

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