University of Santa Clara - Redwood Yearbook (Santa Clara, CA)

Page 22 text:

COLLEGE OF BUSINESS fiDITlllllSTRRTIOn DEAN CHARLES J. DIRKSEN THE COLLEGE OFFERS majors in Accounting, Business Management, Economics, and Finance. Additional work is offered in advertising, marketing, labor relations, statistics, insurance, transportation, business law, retailing, personnel management, mathematics, and other subjects. During the first two years of the course, extreme specialization is not the aim of the College. Rather, the student is trained well in the fundamentals of Economics, English, Accounting, Mathematics, and Logic, so that upon the selection of his major in his junior year, he will be well prepared and qualified to analyze and study the technical and special problems of business. Accounting: For those who wish to follow the accounting profession either with public accounting firms or in private industry. Upon the completion of this major, the graduate is prepared to take the examination for Certified Public Accountant. Business Management : This major is designed for students who desire to prepare for a career in market- ing, management, merchandising, advertising, selling, or market research work. Economics: This major is primarily for the students who want to secure the broader fundamental prin- ciples necessary for dealing with the industrial system in its social relationships. Finance: This major is for those students who are planning to enter the banking, insurance, investment, or brokerage professions. With the fundamental and thorough training secured in any one of the above majors, the graduates of the College of Business Administration are well prepared and qualified to keep pace with the develop- ment and growth of business. Eighte

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COLLEGE OF CHGinCERinG DEAN GEORGE L SULLIVAN Engineering is that profession the members of which design and operate structures and methods by which money, men and materials are used to convert natural resources into forms useful to man. THE PURPOSE OF The College of Engineering of the University of Santa Clara is to so train her students that they will he fitted to perform the duties of this profession with distinction to themselves and with bene- fit to their fellowmen. This requires that they he given a threefold training. They must be trained in eco- nomies because every engineering project involves questions of cost and financing. They must be trained in psychology because engineering projects are carried out by men for the benefit of men. They must be trained in the physical sciences because the physical resources of the universe are the materials on which the engi- neer operates. Over and above all this the engineer must be trained to serve his Creator and to be an active, useful member of the community in which he lives. The curricula and environment of Santa Clara are ideal for the accomplishment of these purposes. Twenty