University of Santa Clara - Redwood Yearbook (Santa Clara, CA)

Page 22 text:

COLLEGE OF BUSINESS fiDITlllllSTRRTIOn DEAN CHARLES J. DIRKSEN THE COLLEGE OFFERS majors in Accounting, Business Management, Economics, and Finance. Additional work is offered in advertising, marketing, labor relations, statistics, insurance, transportation, business law, retailing, personnel management, mathematics, and other subjects. During the first two years of the course, extreme specialization is not the aim of the College. Rather, the student is trained well in the fundamentals of Economics, English, Accounting, Mathematics, and Logic, so that upon the selection of his major in his junior year, he will be well prepared and qualified to analyze and study the technical and special problems of business. Accounting: For those who wish to follow the accounting profession either with public accounting firms or in private industry. Upon the completion of this major, the graduate is prepared to take the examination for Certified Public Accountant. Business Management : This major is designed for students who desire to prepare for a career in market- ing, management, merchandising, advertising, selling, or market research work. Economics: This major is primarily for the students who want to secure the broader fundamental prin- ciples necessary for dealing with the industrial system in its social relationships. Finance: This major is for those students who are planning to enter the banking, insurance, investment, or brokerage professions. With the fundamental and thorough training secured in any one of the above majors, the graduates of the College of Business Administration are well prepared and qualified to keep pace with the develop- ment and growth of business. Eighte