Santa Clara ' s College of Business Administration aims to train students to meet the general as well as specific prob- lems of modern industry. Accordingly, the curriculum not only includes such business courses that are essential for anyone who aspires to take part in the organization and management of our modern specialized industrial system, but also courses in the humanities which will provide the student with the broader fundamental principles necessary for dealing with the industrial system in its social rela- tionships. The desirable admixture of the practical elements of business training with the theoretical is obtained not only by laboratory courses but also by business lectures given by business and public men of prominence and inspection trips to industries of the near-by metropolitan district. In addition, the business students have their own organization in which considerable time is given to study of business problems and to the encouragement of social activities among the members of the College. Participation in a limited number of extra-curricular campus activities is also highly recommended by the department. Although each student is required to select a major upon entering the upper division of the College of Business Administration, extreme specialization is not aimed at in this unit of the Universty. This can be seen from a cursory examination of the College ' s upper division curriculum which includes courses in Marketing, Business Law, Adver- tising, Statistics, Insurance, Finance, Labor Conditions, Mathematics and Economic Theory. Supplementing these technical studies are the broader courses in Ethics, Psy- chology, Political Science, English and History, which are open to business men as electives and prerequisites.
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