University of Santa Clara - Redwood Yearbook (Santa Clara, CA)

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THE REDWOOD 27 will be discussed there and if all it accomplishes is a better understanding by each nation of the other it will have effected a great deal. For these and all the other blessings which peace has brought with it a prayer of thanks will arise from the great heart of America on Thanksgiv- ing day — for after all is said and done the Almighty Dollar is not the only God of the American. Jubilee Yeaj-. Two jubilees of note have occurred during the year — one of Dante, the other of St. John Berehman. Six hundred years ago Dante ceased to sing the songs that will never die; three hundred years later the youthful Jesuit phil- osopher and saint was called to his reward. It is eminently fitting that their memory and achievements be hon- ored on such occasions as this by fit- ting celebrations. Both of them, by their labors, made the world a better place to live in — it is only just that we externalize our acknowledgment of that fact. But to come nearer home, next year —1922— is Jubilee Year for Santa Clara. The first mission was founded here one hundred years ago. That Santa Clara has done much in those intervening years is evident to all who know her. She is justly proud of the fact. Plans are now under way to celebrate her centenary in a manner proportionate to her achievements and to her present position in the educa- tional world. The first week in May has been set aside for the celebration. It has been decided to stage the biggest event that has ever been attempted here since the foundation of the mission. There will be a gigantic reproduction of Martin V. Merle ' s Mission Play ; a rodeo and barbecue which will rival in spirit and color the celebrations of the early mis- sion days, and a religious ceremony on the same spot where the Franciscan Fathers first celebrated the great sac- rifice of the mass for the simple chil- dren of the plains. The Santa Clara Jubilee will un- doubtedly be the biggest event in her existence. One hundred years of noble self-sacrificing labor on the part of those who have made this the institu- tion that it is, would make anything less than the best seem unworthy and inappropriate. The second week in No- Circulation vember has been set aside by the newspapers of tlie coiuitry to boost the cir- culation of the home town pa- per. The news should bring gladness to the hearts of the down- trodden editor — whether he be the exe- cutive and business staff of the Squash Hollow Weekly Trial or the czar of a metropolitan daily. The Cowville Barley Beard will now have the opportunity to expatiate at length on the value of keeping abreast of the times by a five years subscrip- tion to the only paper capable of the task, while its big brother in the city will devise sundry ways and means of extracting the price of a six months subscription from hard pressed clerks and reluctant business men. Circulation holds the same place in the life of a newspaper or magazine as circulation does in the body. It is vital. A bigger circulation means a better advertising medium, more people are

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26 THE REDWOOD oji the occasion of the retreat which he conducted in the Students Chapel, the undergraduates then pres- ent became very intimately acquainted with Fr. Maher, and already his bril- liant oratory has won him a position of prominence in San Francisco and neighboring cities. His work in the southern part of the state marks him as an executive of more than ordinary ability and an enthu- siastic organizer. As a manifestation of the wonderful spirit he brings to his task and as an expression of his faith in Santa Clara, the Santa Clara Creed — of which he is the author — is signi- ficant. The creed expresses a belief in Santa Clara, in Santa Clara ' s past, present and future — in the men who taught and the men who were taught here, — in Santa Clara ' s theory of education, — in the faculty and Student Body of Santa Clara, — in its plans for the fu- ture, — in its assurance of accomplish- ment — in its determination to rank in equipment with the best colleges in America. With an organized Alumni actively subscribing to this creed and the conditions to which the war gave rise fast disappearing, we cannot help but feel that now Santa Clara will forge ahead with unprecedented strides. To many Thanksgiving Thanksgiving means nothing more than a buxom turkey with gravy and the fixings . This, of course, is a thing to be grateful for, but why stop at the purely material element of the Feast? First of all the gigantic war machine which we had built up at the expense of our national equanimity is almost back to a peace basis and the human units which composed it have gradu- ally merged into the great industrial army which is America ' s real strength. All the dire effects which the wise- acres told us the army life would pro- duce upon these former soldiers have not been borne out by their conduct. They have snapped into the drab life of every day toil just as they snapped into a soldier ' s uniform when they were called. We can thank God for that. Another feature of the back to normalcy movement which gladdens the heart of every family is the low- ering of the cost of living. Just as the Puritans gave thanks for their victories over their enemies, the Indians, so may we give thanks for the defeat of the equally pernicious food pirates and profiteers. With the drop of prices business is once more getting on a stable basis and that element of uncertainty which marked the earlier stages of the recon- struction period is fortunately disap- pearing. It should be a source of satis- faction to the hard headed business men of the country that the upstarts, and gamblers and inefficients who flourished under the artificial stimula- tion of the war period will be forced to the wall by their lack of real busi- ness ability. Then, too, affairs outside of our own country are improving. In Ireland, for instance, the situation is brighter for a settlement there than it has been for a long time. Every indication points to an early righting of a century old wrong. Again, the Peace Congress assembled in Washington, D. C, is an indication of better things. Momentous questions

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28 THE REDWOOD reached and consequeutly its sphere of influence is increased. Without good circulation a paper, like a person, will gradually wither away, weaken and finally give up the ghost. Now Santa Clara University is or ought to be the intellectual home town of every one that ever went here, and The Redwood is his home town paper. A circular letter inviting subscriptions has been sent out to all the alumni. The returns already received are en- couraging. We appeal to the Student Body to equal the old boys in loy- alty. Just as the faculty is striving to make this one of the biggest years for Santa Clara so are we in our humbler way trying to make it the biggest year for The Redwood. To accomplish this v e need a larger circulation. Every undergraduate can ' t write but their isn ' t a one that can ' t boost. We in- vite literary material for The Redwood but what we want more than anything else is people to read it.