University of Puget Sound - Tamanawas Yearbook (Tacoma, WA)

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H nvei ing racluafion Day

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. p ! F96 y .F KGQMAE r. ef I W f I Q iy waeawrs I I fw-I I esstmgmneaa I, . PRESIDENT EDWARD H. TODD IVLS., D.D.. LL,D., L.H.D.. 1913 PRESIDENTS MESSAGE PUBLIC RELATIONS means the inter-reIations between puIJIic groups com- posed of individuaI human heings. The CoIIege proceeds on the principIe that to have good puhIic reIations it must not only make incIividuaIs stronger and better. hut cause them to think more I1ighIy of themseIves. Let me give three examples of methods of procedure. The first is the Coior Post. The faculty matricuiates the freshmen into the coI- Iege cIasses. The student body. by authority of the trustees. paraIIeIs that matricu- Iation by IormaI CoIor Post ceremonies to induct the freshmen into the student body. The senior cIass of the previous spring formaIIy reIates itseIf to the incoming cIass hy committing its interest in the CoIor Post to this new class. Thus aIumni. students, facuIty and trustees in a cooperative act cIecIare good wilI one to the other. The second is the puhiication of the Tamanawas. Here is a student enterprise in which the students, facuIty and aiumni participate. The puIJIished record of student organization and activity is one which acts on the memory of aIumni IiIce a record on a phonograph. The memories of days in coIIege speak again. The third is the Order of Founders and Patrons. Here, those who have Iahored and loved, whose steps are siowed and whose energies are waning, are given honorable recognition, and are drawn out of their secIusion with the decIaration that they are stiII recognized Iny trustees. facuIty, students and aIumni as having pIayed an important part in making the CoIIege of today what it is. ' No one in any of these groups can ever forget what the CoIIege did to make his or her Iife happier. better and sronger. I'Iere are shown some of the Inases upon which Iasting vaIue of puIJIicity is huiIt for deveIoping good putJIic reIations. 9