University of Nebraska Lincoln - Cornhusker Yearbook (Lincoln, NE)

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(: DEAN G. A. GRUBB College of Dentristy n ' i1 r -u IjN the development of the theme of opportunity relative to the College of Dentistry, three dilferent viewpoints may be considered: (1) Opportunity for students who chtxise to enter the study of dentistry. (2) Opportunity for the clinic patients to receive service. (5) Opportunity for the College to be of service. The dental profession still offers opportunities for the good dentist. There is no room at the bottom of the ladder, but there are still excellent locations at the top. The student with a good mind and a good mechanical instinct can climb to one of those top rounds. The College possesses a well-rounded and a developing young faculty. It moves next September into its new quarters, third floor of Andrews Hall, the new building now in process of erection on the campus. This faculty, new building, and new equipment will make a combination second to none. The College, comparatively, is small in size, which offers personal contact with the faculty. It offers a quality of training, therefore, which places its graduates in a strategic position to climb to one of those top rounds. The opportunity for this training is open to all. One sometimes hears the statement that the expense of professional education is prohibitive. However, no student who has the mental and mechanical ability, and suffi- cient inclination and determination, has yet failed to reach the goal. The College offers two kinds of dental service to the public: (1) Free dental service (gold work excepted) to the State ' s wards at the State Home for Dependent Children, and has an arrangement with the City of Lincoln for an exchange service whereby the city ' s unfortunates may have removed foci of infection in the oral cavity. (2) Dental services to the general public at very reasonable fees provided they can afford to spend a little extra time. Finally, the College has an opportunity to render service in the educational field and to train competent practitioners for Nebraska. In this latter position it has been function- ing well. The College is in a strategic position in the dental educational field. There are but ten dental colleges in the United States that have state university connections. It is one of four west of the Mississippi River. Nine

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■--I t-ii DEAN J. E. LhROSSIGNOL rpr f ■ — Tl College of Business Administration ! HE College of Business Administration is first of all a teaching body, and its chief duty is the training of young men and women for their place and work in the busmess world. The world is large and the opportunity is great, so it IS no wonder that a large number of students are attracted to the college. In the year 1926-27 the enrollment was 85 5. In many respects the curriculum is very similar to that of the Arts College, because of the fact that every business man should have, if possible, a broad, liberal education; but it includes also a wide range of professional studies. Among these are economics, money and banking, insurance, transportation, public finance, business statistics, business cycles, labor problems, accounting, marketing, salesmanship and sales management, advertising, retail store management, factory management, real estate merchandismg, and business law. Graduates usually have no trouble in finding openings in the business world. One is secretary to a United States senator in Washington; another is a director of an important financial firm in London, England; another is secretary of an important building and loan association; another is a certified public accountant — and so on. But of supreme importance to every small business man in Nebraska is the series of studies which the University has made in the various aspects of Nebraska business. These studies include such subjects as: Stock Turnover in Nebraska Retail Stores, Operating Expenses in Retail Grocery Stores in Nebraska, an analysis of Financial Statements in Nebraska General Stores, Operating Expenses of Retail Shoe Stores in Nebraska. The committee on business research, which has charge of the publication of the studies was organized in 1921 and at present has a number of studies on other subjects in the course of preparation. Up to the present time the work of business research has been mainly confined to problems of retail merchandising in Nebraska. The bulletins are freely circulated among Nebraska business men. The fields of business research is very large, so that it offers wonderful opportunities for investigation, the results of which should be highly beneficial to all the business interests of the state. In the bulletin work and in the training of the University student, the College of Business Administration gives considerable attention to the various operating expenses and other items which have an effect on the final returns to the proprietor of a business. The observations of the committee of the college on the matter of accounting methods are that the majority of retail grocers in Nebraska do not have adequate records and many of the merchants, not only in the grocer ' lines, but also in others, ar e not in a position to tell their actual financial condition. II Kiiiht

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DEAN O. J. FERGUSON College of Engineering OOKING at it from an engineering viewpoint, Nebraska is underdeveloped. Our engineering growth and practice have not kept pace with our agricultural and our commercial activities. Yes, to be sure, we have bridges, good roads, J steam and electric power, telephone service, transportation, irrigation, factories, tractors, radio, airplanes. But these are not as fully and intimately related to our daily life, as a people, as they well might be. We have not made the full use of our opportunities. It is therefore the duty and the privilege of the College of Engineering of the Univer- sity of Nebraska to promote the engineering development of the State, by contributing to the advancement of present practices; by calling attention to possibilities not yet utilized or perhaps not yet recognized; and more fundamentally still, by training our own Nebraska sons in the sciences and arts of these things. Why should we continue to allow the flood waters of the Platte to race down their courses, through fertile valleys which, before the season is past, are crying for water, while the restricted channels of the lower streams are burdened with excessive outpourings from their many tributaries, and break, to spread destruction over great areas? Must we, be- cause of the limitations of present day usage, ignore the potential hydro-electric energy of this great volume of water? Why should we till our soil and produce great crops, to ship these raw materials into other states to be worked into finished products? To be returned to us as high-priced goods? Why should our straw and cornstalks rot in the fields? Why should our clays be remembered only because of the limitations they set for automobile trafiic and speed? Why should our great Missouri River be only our Big Muddy, instead of a water- way to the world ' s markets? Why this? Why that? Why the other? Because, — we are not yet doing our task. But, the first step is taken. We, at least, see Rime of our opportunities. i Ten