University of Michigan - Michiganensian Yearbook (Ann Arbor, MI)

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also en- was re- f stores w. y stores yStreet Gean- aa,Af- easons, y ' sSnb eddis- id from : stores, kedthe i appeal The fact be used ,e bene- Kmeant ist card up card Die sec- and of- i at even y cn nr vcno Hitting the books Study hours per week 1. 15-20 2.20+ 3. 10-15 4. 5-10 5.0-5 Favorite place to stuay 1. Home 2. Grad Library 3. Law Quad 4. UGLi 5. Med Sci Library B-SchoolLibrary MICHIGAN LIFE 21

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Students resist rising prices: Card Gains Ground Maury Gostfrand ' s Go Blue Discount card hit campus, and met with sweet success. Gostfrand, a third year LSA student, was the brain behind the credit card sized creation. A conversation with his brother about the bulky coupon books that are handed out every Sep- tember sparked in him an inspiration to find a more convenient way to save money. The result: a $2 piece of plastic that al- lowed its owner privileges from 11 different stores. The low price and huge savings potential attracted over 6500 buyers. Gostfrand advertised and sold the card through friends, who managed to find ample buyers around places such as Ulrich ' s bookstore and waiting in line at CRISP. Mary Jo Delvero, a fifth year LSA communication major, was one of the many who supported Gostfrand ' s effort and purchased a card. It ' s a great deal, Delvero said I ' ve saved enough on one trip to the movies at Briarwood that the card act- ually paid for itself. Opposite Mauiy Gostfrand, a LSA junior, is the brain behind the Go Blue Dis- count Card. (CATHY NACEL) Right: Maury sells a card to Jeff Klein, LSA junior. (CATHY NACEL) (ARTWORK BY KEVIN WOODSON) Students participate in the Push Ball Contest, part of the Homecoming festivities, 1909. (BENTI.EY HISTORICAL LIBRARY) Scott Thornbro, a first year LSA student, also en- joyed his $2 investment and commented, I was re- ally suprised at how many different types of stores you can use the card at. It ' s a real money saver. The original Go Blue Card was supported by stores such as Red Hot Lovers, TCBY Yogurt, Liberty Street Video, Forbidden City Restaurant, Campus Clean- ers, Inc., Anthony ' s Pizza, Af- ternoon Delight, Four Seasons, Formal Wear, and Tubb s Sub Shop which all offered dis- counts. Savings ranged from 10-20 percent at most stores. Most businesses backed the card in an attempt to appeal to the college crowd. The fact that the card can not be used without a current college I.D. demon-strated that the bene- fits students received were meant especially for them. Gostfrand is pleased with the success of the first card and released a follow-up card effective January 1st. The sec- ond edition was free and of- fered additional savings at even more businesses. by Beckie Tuschak 20 MICHIGAN LIFE

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Bui tt so ISA and an jswtaosi) Working out Running Aerobics Swimming Walking Biking Weight-lifting Tennis Racquet Ball Martial Arts Basketball Volleyball Top: Students play volleyball in front of the Delta Sigma Phi House. AMV SEKFELD) Left: Maureen Scullen, LSA sophomore and member of the Women ' s Soccer Club, goes up for a header. Center: A slam dunk. (AMY SEINFELD) Right: A health wise student puts in lapS. (AMY SEINFELD) 22 MICHIGAN LIFE