University of California Berkeley - Blue and Gold Yearbook (Berkeley, CA)

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y K fe- .. uJ)m rxKxi ? Ai h«X VK ■mjMt oc 090BS9o (right) The Stanley Hall Biosciences Building will house research projects from all aspects of biological sc it ' nccs. A AA A Jt ! U RGENCY EXIT ONLY DONNER ACCESS X 1 v ' (Iclll The Stanley I Idll project will Iw (ompletcd in summer - ' 007. [] 26

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Sproul Plaza is one of the most crowded places on campus. Hun- dreds of student groups compete for flyerlng space on the bulletin boards outside. Many students rely on these organizations nat relcntlesslv advertise their events in rder tt) etiiiance their social lives. Others refer to be secluded from the hustle and void gatherings of an kind. The small events ' posters tend to appear ess often. Advertising on only one board per uilding tends to suffice; the posters may catch tew glimpses before they are covered by ther organizations ' flyers. Bigger clubs plan lassive advertising operations in which rows pon rows of blue, yellow, or purple paper act ke neon signs to attract wandering eyes. Those who are adept at this art may know ertain tricks, such as slanting the posters, . ' hich is more effective at catching the ttention of the casual passerby. Others go ven further and staple flyers to pop out of ie board, creating truK ' three-dimensional dvertisements. No one knows for sure how effective ■utting up hundreds of sheets of paper in laborate designs and color schemes really .. Sure, they look neat, but do people really ead them? A more active form of advertising involves pproaching people and handing a copy of e advertisement directly into their hands. Handbillers, whose job is to pass out flyers ly hand to anyone walking within arms ' each, are another integral component of ■ e Sproul Plaza experience. The difference •etween handbilling and stapling flyers is ne human interaction involved. Handbilling equires the kind of finesse that allows one D approach passing students in a way such nat the they have no choice but to pick up ' hatever it is handed out. The handbill advertisements must be lassed in a convenient manner such that ie contents may or may bot be easily Jentified. so that the passerby may decide it is appropriate to grab one. The flyer lust be placed in grabbing range, but not too aggressively. Some organizations go as far as to send their cutest females to attract potential members. But for every device, there is a counter. The art of evading flyers is yet another one to master. Most of us who pass through Sproul at lunchtime are just plain tired of being assaulted every day by the same people and the same flyers. We do our best to remain out of arm ' s reach of the handbillers, but contact is unavoidable most of the time. They eye us from a mile away and proceed to inch towards where our paths converge. Sometitnes we make eye contact, shake our heads, and follow with a courteous No, thank you. On bad days we might remain silent and just avert our gaze. Many use their iPods or cell phones to drown out the world around them. Occasionally, there is no way to avoid taking a handbill, and one would glance down and scan the text. Maybe it informs one about a movie playing Friday night, or perhaps it ' s a political pamphlet that lets the world know about all of the things wrong with the administration, or maybe it never gets read it ,v ( is tossed out at the next available trash receptacle. No one knows for sure the net effectiveness of these wild ad ertising gimmicks, but they give ckib members something to occupy themselves with at lunchtime, and they give us interesting literature to read during down times. Sometimes. 25

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(above) Construction at the Undcrhill Parking tru( ture is projected to be finished in Spring 2007. This facility will include a playing field above a multilayer parking lot. eft) Work at the C.V. Starr East Asian Library should be finished by fall 2007. by Noel Chang Building Up Berkeley As morning sunshine leaks into the closed ilincis, the distant collision noise in the onstruction site races the alarm clock to the ars of the Unit 1 and 2 residences. As one of e nation ' s top institutions of higher educa- on, Cal must balance its renowned tradition its innovation. As a result, the universityi ' s 3cility renovation projects are approved nd executed one after another. Some of ne major projects of the 05-06 school year include Davis Hall, C.V. Starr East Asian Library, Doe Library North Reading Room, Stanley Biosciences Facility, and Underhil Parking Facility. While these projects bring the most updated hardware and architecture into the university members ' disposal, students ' opin- ions vary. I was disappointed to hear that they closed the Underbill Parking Lot, said first-year Benjamin Cheah, it was the most convenient place to park. I had to return my parking permit and commute with BART. Some students from the south side residential units complain about the noise. First year Aurora Soliz, a resident of Slotfman Hall of Unit 1, asserted. The construction is right outside our window. Most of the time it is tol- erable, but it was especially irritating during finals week. Some residents think otherwise. The construction is only going on during the day. They usually stop working before I come back from classes, so it doesn ' t really affect me, said first year Shan Kachhi, a residence of Cunningham Hall in Unit 2. The construction noise and the inconve- nient detours will all eventually come to an end, and it is up to the students to decide whether the projects are worth the wait. Among others, the Underbill Parking Facility is scheduled to finish in Spring 2007, Stanley Hall in Summer 2006, and East Asian Library in Fall 2007. 27 []