High-resolution, full color images available online
Search, browse, read, and print yearbook pages
View college, high school, and military yearbooks
Browse our digital annual library spanning centuries
Support the schools in our program by subscribing
Privacy, as we do not track users or sell information
Page 28 text:
“
i Ki ji» vt r:iati, The Art of li Layers upon layers of colorful flyers overlap each other on this board in Barrows Hall, hoping to catch the attention [ of those who walk by. u by Yizhuo Wang For those of us who have had the experience of being bombarded by handbills from various campus and non-campus organizations, passing through Sproul Plaza on a busy afternoon may be a dreadful experience. Stashes of advertisements, announcements and coupons end up in nearby trashcans more than they do in our hands, as they were intended. Equally familiar are the bulletin boards like the ones in Evans and Dwinelle Halls, which are plastered with colorful posters and signs that can get inches thick. How did the art of advertising originate? No one knows for sure, but they can make our daily commutes colorful, frustrating, or informational. A lypital scene on Sproul, where a student | explains lo another student the back- ground of the event she is advertisinR for, to raise awareness or attract attendees. sludi ' iil reads about events KoinK on around ( anipus on the board outside ol the Free Speech Moveiiient C ' afe. 24 []
”
Page 29 text:
“
Sproul Plaza is one of the most crowded places on campus. Hun- dreds of student groups compete for flyerlng space on the bulletin boards outside. Many students rely on these organizations nat relcntlesslv advertise their events in rder tt) etiiiance their social lives. Others refer to be secluded from the hustle and void gatherings of an kind. The small events ' posters tend to appear ess often. Advertising on only one board per uilding tends to suffice; the posters may catch tew glimpses before they are covered by ther organizations ' flyers. Bigger clubs plan lassive advertising operations in which rows pon rows of blue, yellow, or purple paper act ke neon signs to attract wandering eyes. Those who are adept at this art may know ertain tricks, such as slanting the posters, . ' hich is more effective at catching the ttention of the casual passerby. Others go ven further and staple flyers to pop out of ie board, creating truK ' three-dimensional dvertisements. No one knows for sure how effective ■utting up hundreds of sheets of paper in laborate designs and color schemes really .. Sure, they look neat, but do people really ead them? A more active form of advertising involves pproaching people and handing a copy of e advertisement directly into their hands. Handbillers, whose job is to pass out flyers ly hand to anyone walking within arms ' each, are another integral component of ■ e Sproul Plaza experience. The difference •etween handbilling and stapling flyers is ne human interaction involved. Handbilling equires the kind of finesse that allows one D approach passing students in a way such nat the they have no choice but to pick up ' hatever it is handed out. The handbill advertisements must be lassed in a convenient manner such that ie contents may or may bot be easily Jentified. so that the passerby may decide it is appropriate to grab one. The flyer lust be placed in grabbing range, but not too aggressively. Some organizations go as far as to send their cutest females to attract potential members. But for every device, there is a counter. The art of evading flyers is yet another one to master. Most of us who pass through Sproul at lunchtime are just plain tired of being assaulted every day by the same people and the same flyers. We do our best to remain out of arm ' s reach of the handbillers, but contact is unavoidable most of the time. They eye us from a mile away and proceed to inch towards where our paths converge. Sometitnes we make eye contact, shake our heads, and follow with a courteous No, thank you. On bad days we might remain silent and just avert our gaze. Many use their iPods or cell phones to drown out the world around them. Occasionally, there is no way to avoid taking a handbill, and one would glance down and scan the text. Maybe it informs one about a movie playing Friday night, or perhaps it ' s a political pamphlet that lets the world know about all of the things wrong with the administration, or maybe it never gets read it ,v ( is tossed out at the next available trash receptacle. No one knows for sure the net effectiveness of these wild ad ertising gimmicks, but they give ckib members something to occupy themselves with at lunchtime, and they give us interesting literature to read during down times. Sometimes. 25
Are you trying to find old school friends, old classmates, fellow servicemen or shipmates? Do you want to see past girlfriends or boyfriends? Relive homecoming, prom, graduation, and other moments on campus captured in yearbook pictures. Revisit your fraternity or sorority and see familiar places. See members of old school clubs and relive old times. Start your search today!
Looking for old family members and relatives? Do you want to find pictures of parents or grandparents when they were in school? Want to find out what hairstyle was popular in the 1920s? E-Yearbook.com has a wealth of genealogy information spanning over a century for many schools with full text search. Use our online Genealogy Resource to uncover history quickly!
Are you planning a reunion and need assistance? E-Yearbook.com can help you with scanning and providing access to yearbook images for promotional materials and activities. We can provide you with an electronic version of your yearbook that can assist you with reunion planning. E-Yearbook.com will also publish the yearbook images online for people to share and enjoy.
