University of California Berkeley - Blue and Gold Yearbook (Berkeley, CA)

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, C WM.Tt HOU.t •i4 t - y c. e .» =. iticelMons iinuuninnmnnnininiiininnnnnnin: i u (Untlamen are requested to kindly remove their hat» in this Bulldlnt. Smoking will not be allowed In balconies. Gentlemen wishing to smoke will kindly retire to SMOKING ROOM pro- vided (or that purpose. No loud, boisterous or profane language will be allowed. The following Dances are forbidden in this building: 1. TURKEY TROT 2. GRIZZLY BEAR 3. BUNNY HUG 4r RAGGING, or any similar dance 5. BACK-WALKING in any form or manner Violators of this notice will be poUteiy requested to call at Box Office, receive admbslon fee paid and retire from buHdlng. NOTE The ManagMMnt rM«rvM the rigbt to rafus admlMlen to any PMvon doMiMd oblMtkmabte or to eject any vMatora of this notlc . Junior Prom. Qommittee N. B. DRIIRY, Chairman ••♦•♦♦•••♦•» ♦•♦♦♦•♦♦♦•♦•«♦♦«♦•♦«, letter trom Teddy Roosevelt 1 905 dance rules 1912 baseball team 1897

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a centur springtime on campus 1 900

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card game 1951 The 1960 ' s started out well for the Blue and Gold. Photojournalism was beginning to be modified with impres- sionistic and personal photography. No longer were sports, fraternities, sororities and other traditional events being given precedence. Cameras were pointed into the com- munity and at the student himself in an attempt to record something of what was really happening at the Berkeley campus. The days of the Free Speech Movement had their effect on the tradi- tional Blue and Gold. A technological innovation came to the fore in the 1960 ' s, along with the new outlook of the Blue and Gold. Color photography changed the book nearly as much as simple black and white had a half century before. The first color photograph was printed in 1 960 and showed the construction of the Student Union building. In 1962 President John F. Kennedy spoke at Charter Day ceremonies and six color photos of the event were included in the book. As more color was used, the book gained popularity. In the years of ' 65, ' 66, and ' 67, the book contained 568 pages. The last few years have not been good ones for the Blue and Gold. A steady decline in traditional campus activities has been reflected in the number of books sold. The shrinking market for the book has made editors seek innovation, pursuing a market that perhaps was non-existent. This 100th edition of the Blue and Gold began with the smallest budget in its modern history. dance 1947