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Page 15 text:
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BLUEd GOLD recordingthe activities, administration and achievements of the students, has been accomplished through relating the truth directly, simply and correctly , of putting as much life and vitality as possible into the limited number of words used, and of making the copy an interesting story of college events. By means of copy -in -pictures, undergraduate, as well as faculty and depart- ment affairs, have been illustrated. Moreover, the aim to achieve unity has resulted in the use of the same type of borders, color work, and halftones throughout, while the correct and conventional order of the opening pages combines to make the final effect one of beauty and simplicity. The equally important aim to achieve sym- metry in this book, has led to the consistent use of harmonious design and type. The French Garamond type and Tory Ornament, not only aid in achieving har- mony, but also contribute to the ultimate artistic result. To recognize and encourage the future Shakespeares and Leonardo da Vincis now on the campus, an art and literature section was opened to contributions from all undergraduates. Qf the many entries submitted, the four best works of art have been chosen by the faculty of the art department, while the English department selected the four finest poems. This Prefatory Note is to serve as a sort of tombstone to put it morbidly, re- spectfully identifying the revered remains below. For the 1 927 BLUE C GOLD, in a few years, will be no longer a source of discovery; it will be a relic, a keepsake instead. The aims and the theme which this is meant to explain will become more significant as time goes on. In years past, as now, the BLUE C5 GOLD has occupied a place on the campus, comparable to no other publication in permanency . It is a 11
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Page 14 text:
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BLUE GOLD Hence no historical or comparative motif has been introduced to detract from the clarity of the strictly collegiate interpretation chosen. California does not need imported atmosphere: there is color enough on our own campus. So this book is de- signed to be, not primarily a work of art, but an accurate, simple, and consequently beautiful interpreta tion of student life throughout the past year. The richness of California spirit as dually manifested in the campus and its population has been the goal of expression in both art and narrative. That we may recognize our own reflections when we peer into the mirror of this volume, definite methods have been employed. We have chosen Sather Gate itself that gateway through which the surging campus life pours each day, those portals to a higher education as the most characteristic of possible frontispieces. More- over the subject of each division page has been chosen as being most representative of the section following. In addition, characteristic figures have been painted into the color work, in an effort to carry out ' the strictly Calif ornian plan which has shaped the policies of the 1927 BLUE d GOLD. Football heroes in the spirited aft of trampling or being trampled, and track stars soaringabove the firmament, play a prominent pittorial part in the annual. Far more action pictures have been used th is year, to bring back memories of con- tests well fought for Alma Mater. Reminiscent of the populous sofa gatherings of the family album, the BLUE C2 GOLD is also enriched by a larger number of group pictures in appropriate settings. They are considered valuable asgivinga truly panoramic view of the various ac- tivity representations. Furthermore, in the copy as in the photographs, the aim of 10
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Page 16 text:
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BLUEC5 GOLD bound record whose value increases with time. To the undergraduate, it is a source of never ending interest; to the graduate, it vies with old love letters and the favor- ite, filthy pipe as an effigy of past joys. Progress is undeniably noticeable in each successive year of the book ' s history. Each volume reflects a growing institution and hence a group of students who de- mand and create a representative year book. With the increasing importance of various activities, and the overcoming of problems in administration, comes an expansion in the BLUE O- GOLD, to record, adequately, that growth. Hence, our Volume Fifty -Pour has aimed to reflect, simply and clearly, the student life in an institution which has expanded in many ways, since the last appearance of its recording year book. A diamond in the rough is only a pebble. The intrinsic contents of this year ' s BLUE O GOLD have been hewn and polished in a dominant desire to achieve perfection in the minutest detail. But, as a diamond ' s chief loveliness lies in its clear transparency, the chief instrument of art has been simplicity. Yet, despite the relatively important aims of unity, simplicity, symmetry, beauty and correctness, no effort to achieve these has, at any time, eclipsed the more vital and immediate purpose : that of truthfully representing life on our California campus duringthe college year of 1921. WlLBURN R SMITH HELEN C. FORTMANN 12
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