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Page 123 text:
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The Alumni Fortnightly ALTHOUGH THE CALIFORNIA ALUMNI ASSOCIATION has been an active factor in university life for a period of forty-five years, it was not until 1W)7 that an alumni publication devoted entirely to the interests of the graduates was brought to life. Prior to 1907 the Unirersity of California Ma azine and the Chronicle at different times served in the capacity as the pub- lication of the alumni. The experiment with periodicals partly devoted to alumni interests was hardly successful. A- a result, in the administration of ident James K. Moffitt ' 86, the California Alinnni JlY ,7 was estab- lished. The publication of the Weekly was continued without interruption for a period of eight years. In that time the prime importance of an alumni periodical was clearly obvious. In Jan- uary. 1 )!( . when the office of the asso- ciation was reorganized, the Weekly va- changed from the four-page news- RON-EY, EDITOR paper form to a sixteen-page magazine, and the frequency of issue was altered from once a week to twice a month. It is too early to forecast the wisdom of the change. A few figures, perhaps, may be in point. For many years the former paper was published at an average loss of $500 a year; the present paper, in the opening term of its life, produced an approximate profit of SI, 039.99. As to circulation, in the fall of 1915 the paid circulation of the Weekly was 834; at the end of the first year of the Fortnightly, the paid circulation was 2,624, with a guaranteed distribution of 3,150. With the change in form came a change in policy. The printing of a detailed account of campus events gave way to an attempt at summarizing a srri of events as they happen on the campus with the purpose of inter- preting for the alumni the meaning of these happenings. Feature articles relating to the development of the university and the activity of the alumni in relation to the university have been secured from time to time. Among the contributors have been President Wheeler, Dean Barrows, James Hopper ' 98, Col. George C. Edwards ' 73, Paul A. Sinsheimer ' 01, (icurur M. Stratton ' 88, Carleton H. Parker ' 04, William Nat Friend ' 96, and Prof. J. Loewenberg. one hundred and five
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Page 122 text:
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The Journal of Agriculture ALLIN, MANAGER RYERSOX, EDITOR DEDICATED TO THE PURPOSE OF HELPING PEOPLE lead better, happier and more useful lives in the country, the fourth volume of the University of California Journal of Agriculture has made its monthly appearance this year in a new and larger form. The change to the large size, together with the additional illumination of the cover by means of an attractive series of color cuts, has made possible a wider field of activity, both in reading material and circulation. A publication such as this serves a twofold purpose, first, that of uniting the students in the College of Agriculture to a common motive, and secondly, it is a factor in the dissemination of the influence of the college over the state and among the people who can profit by its messages. In so doing, the editors have selected material from the widest field possible, ranging from the concrete practical to more abstract social and economic problems of the country and written by experts of recognized authority. The publication is entirely student-edited and managed. The per- sonnel of the staff for the year 1916-17 is as follows: Editor, Knowles A. Ryerson ' 16; Associate Editor, William C.Tesche ' 18; Manager, Geo. D. Allin ' 17; Assistant Manager, William V. Coin ' 19; Editorial Staff, J. E. Tippett ' 18, M. R. Huberty ' 18, J. L. Barter ' 19, L. R. Ward ' 19, L. W. Taylor ' 18, H. E. Drobish ' 17, O. Jenkin- son ' 20. R. Jenkinson ' 18. Managerial Staff, W. C. Morrison ' 17, W. A. Degen ' 17, C. M. Seibert ' 18, C. J. Rolph, Jr. ' 18. F. O. Ballou ' 19, J. C. Gray ' 20, M. A. Soderberg ' 17. one hundred and four
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