University of Arkansas Fayetteville - Razorback Yearbook (Fayetteville, AR)

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The University of Arkansas Department of Athletics worked assiduously to ensure that they improved the Razorback home game experience. In an effort to make home games more enjoyable, the UA athletics department changed the layout and format of the Razorback Rooftop in the upper south end zone area at the Donald W. Reynolds Razorback Stadium to create student sky boxes. As a result, four sky boxes debuted during the 2016 season. Elvis John Moya, the director for marketing and fan development at the UofA said the reason for the establishment of the sky boxes was to ensure students continue to enjoy Razorback games while hanging out with each other. “The sky boxes came about because the south end upper level became available and before the sky box, there used to be portable stands,” Moya said. “My department wanted to bring students together and we wanted to allow students to enjoy a better view of our stadium.” The sky boxes were created specifically for Registered Student Organizations and other student groups. Each box could accommodate up to 150 guests. The cost for each sky box was $1,000. However, different RSOs worked together to pay for the sky boxes, Moya said. Most students enjoyed the fact that there were sky boxes available. However, senior Justin Bowleg said he thought that the sky boxes should be more affordable for students so that more organizations could have the sky box experience. When different RSOs came together to watch the Razorback home games in the sky boxes, they were not only enjoying the view, but they had a lot of other perks to enjoy as well. “The sky boxes are really nice. They have couches, tables, televisions, catering and a concession stand,” said Moya. Each sky box also included a reserved area with a tent, carpeted flooring, two big screen televisions and a full sports-oriented cable package, and a section of bench seating that was reserved exclusively for sky box ticket holders. Moya said that he received positive feedback regarding the sky boxes. “Every home game I walk through the sky boxes and I ensure that everyone’s needs are met and that there are no issues. Through my interactions with people in the sky boxes, everyone has told me that they have enjoyed the sky box experience and they enjoy seeing the game at a different level,” Moya said. STORY | TROY ANN MOTT PHOTO I RAZORBACK ATHLETICS DEPARTMENT DESIGN | CHRISTINA WILKERSON 28 FALL

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u Trivia build night was designed community. .. ” EmmaLe Davis 1 . Students play Harry Potter trivia and sip Butterbeer in the lobby of Hotz Hall 2 . Students load up on candy corn, Butterbeer and other treats during Harry Potter trivia night. 3 . Students answer trivia questions in an attempt to win a Harry Potter poster 4 . Hotz Hall was decorated with pumpkins, spiderwebs and other Halloween decorations. HARRY POTTER YEAR 27

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STUDENT SKY BOXES 29