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TELEVISION STATIONS HAVE AGGRESSIVE COMPETITION As the fall television season geared itself up to explode across America's Sonys, the three major networks had long been in the planning stages for ways to capture the cver-elusivc Nielsen Ratings points. NBC scored big last fall with its two powerhouses, Miami Vice and The Cosby Show and this season its two rival networks followed suit. Miami Vice’s appeal came from the cool charisma of its two co-stars, Don Johnson and Phillip Michael Thomas, its slick cinematography, and its pounding back beat of score. Composer Jan Hammer’s original theme cracked the top 40 for weeks on end, displaying the show’s widespread popularity. Similarly, the Cosby Show broke new ground for Black-oriented domestic comedy shows, starting (like Miami Vice) more than one take-off on ABC and CBS. Cosby’s show was similar to his own life, and the cast portraying his family assayed performances worthy of Emmy nominations. However, for all their popular and critical appeal, neither program won great numbers of awards, quite to the chagrin of the producers for each. Cable television, also, was sucker and more high-profile than ever before. MTV had its influence in addition: high-power visuals and ultra-chic technique were more the rule than the exception as in seasons past. Aggressive competition for viewers and ratings soared to levels not seen since the dawn of television itself and the medium. Gone was the laid-back attitude of the airwaves, replaced by intense desire to achieve, to be number one. the medium of the future. And to blow away American viewers in the pro cess. Soap operas are extremely popular among students. Dynasty is a campus-wide favorite. After wearing down the brain all day from classes, a relief for resident hall students was to mindlessly unwind with the television set. ■ 22 S-T-U-O-E-N-T-L I-F-E
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