University of California Los Angeles - Bruin Life / Southern Campus Yearbook (Los Angeles, CA)

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Smashing ' $C ' s spirits in every way we can While fads came and went in the blink of an eye, the hatred for our cross-town rival U$C remained fresh in the minds of students and alumni alike. To not only recognize but also embrace the heated rivalry between the two foes, the Student Alumni Association diligently plann ed an exceptional week filled with events that led up to the game itself. SAA worked closely with the Campus Events Commission and the Rally Committee in order to establish a sense of old-school pride and mutual camaraderie in all the people associated with UCLA, according to third year communication studies student and SAA ' s Executive Director of Administrative Affairs Verna Bhargava. The week was filled with customary events that gave new and returning Bruins a taste of the rich history and tradition behind the rivalry. The festivities commenced with the annual car smash where disgruntled students took out their frustrations of a four-year winless streak on a car donned in Trojan crimson and gold. Later in the week, charitable Bruins were able to get the red out at the blood drive held at the James West Alumni Center. Thursday night marked the traditional bonfire and rally, showcasing the players along with the coaching staff and the Spirit Squad. This year ' s motivational speeches were punctuated by the raucous guitar riffs and loud drumming of the punk band Unwritten Law, which helped raise the tempo of the event. Third year American Literature and communications studies student Ross Harold reflected, The body surfing was kind of out of control and the drummer got crazy with his drum sticks, but what can you do? God bless rock stars! The concert not only offered students a thrilling and extraordinary study break, but also an opportunity to exhibit their pride and just have a great time. No matter how hopeless victory may have seemed, the celebrations during Beat ' $C week heightened the energy to a feverish pitch and instilled pride in even those Bruins who otherwise had little knowledge (or interest) in the great game of football. by Ellen Rark Second year matt) student Guillermo Lopez goes to work with his trusty sledgehammer. Foir game in the name of Bruin tradition, beating up this car did wonders to a Bruins ' hurt pride. Photogmphed by lonothon Young, Doily Bruin.

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festivities start off the year on the right foot First year tailback Maurice Drew runs for glory as a persistent Sun Devil tries to stop him short. Drew, who rushed for 176 yards, brought UCLA from behind with an 83-yard touchdown run. Photographed by Nicholas Weston-Swon, Daily Bruin. ' Fourth year microbiology student Sam Bass represents the Triangle Fraternity as Elvis during the homecoming parade. Their float won first place in design and craftsmanship os well as the Sweepstakes Award for the Best Overall Entry. Photographed by Jennifer Richardson.

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Crowds gather to watch Unwritten Law perform at the Beat x Rally. The bond performed to o sea of cheering students hoping to upset the 2 Trojans the following weekend. Photographed by Mike Chien, Doily Bruin. The dance team gives the audience a taste of Bruin pride by performing at the Beat ' $C rally and concert, pepping up the crowd to bring out Bruin spirit. The pregame bonfire rally gave Bruins a chance to see their stars before the game, but unfortunately spirit alone never won games. Photographed by Rion Graham, Daily Bmin. low 21