University of California Los Angeles - Bruin Life / Southern Campus Yearbook (Los Angeles, CA)

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Oefinit By Hellen Lee M ri Bruins participated in a week filled with festivities ] inil( ' Being a Bniin never felt as real as it did during Beat ' SC Week. All around campus, our Bruin spirits soared as we bashed USC in eveiy way possible. With only a week left before our impending football game, the campus came alive with acti ities that stirred our pride and ignited our hatred for those cross-town private school kids. For decades, Beat ' SC Week has remained unchanged. It has simply been a litde watered down since the days when UCLA students used to paint Tommy Trojan a Bruin blue and when Brains used to clutter the USC campus with massive amounts of Trojan condoms. Yet ■ ' Re enge was sdll Bruin in the year 2000, as Beat ' SC Week united UCLA in USC hatred once again. After months of preparation, the Student Alumni Association ' s (SAA) campus spirit committee put on a week ' s worth of both seniceable and fiercely vengeful acti aties. On Monday, November 13, a crowd gathered around a freshly donated car in Bruin Plaza while listening to the tunes of our local KROQ station playing on stage. This car was the victim of our Bioiin pride, as we participated in our annual Car Smash. The car was painted a despised red with anti-USC messages spraved relentlessly ' on it. As the crowd stood arovmd and cheered on their fellow Bruins, students took turns smashing the car to pieces wth a sledgehammer This e ' ent caused contro ' ersv as some people thought that the event was too xdolent, but Beat ' SC week was not all simply vengeance. On Tuesday, we were simultaneously good citizens and cunning Brains as we tried our hardest to Get the Red Out. UCLA and USC participated in a blood dri ' e to donate as many pints of blood as possible. Although we lost to USC by a mere eleven pints, both USC and UCLA were able to donate thousands of pints to the shortage of During the bonfire. Tommy Trojan is engulfed in flames. Burning use ' s mascot was one of tfie big events during the fun-filled week. blood in our region. We also became almost sinister as we promoted our Bruin piide. While earning aroimd beat-up Trojan oodoo dolls, we also participated in the burning of Tommy Trojan at the Beat ' SC rally on the Wednesday night before the big game. About a thousand people gathered as we watched past football victoiy videos and screamed our favorite cheers with fierce pride. Joining the UCLA Band, Spirit Squad, football players and coaches, we watched Tommy Trojan explode into flames as it conctn-rently fired up our spitits. To our wallets ' delights, Bruin Night Out followed that Thursday ' night. Many restaurants provided discounts at Westwood Village to UCLA students. Brimming with Bruins, the hot spot was Baja Fresh where thev offered food at an amazing 50% off. Beat ' SC week came to a close wth our annual carnival which was shared by students, alumni, and families alike. Packed with tons of events from Pop the Trojan Condom to ferris wheels, to performances on stage, it was an amazingly fun and vibrant event. In conclusion of Beat ' $C week, first year physiological science student, Bridgette Rivas stated, I ' ve never expeiienced such famil) ' -like spiiit. The students here have this passion to defend the Bruin title and honor. I ve v ef eypermced 5 ac( fam - ke spirit, Ti e 5tMdent5 (here to defev d ( e bmm title,,, - Bridgette Rivas P 5 o oq ca Science l5t ijear BEAT ' SC WEEK 25

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This Bniiii l;iii gels pumped up lor the game during Beal ' SC Week. Many UCLA siudents looked loiward lo the big game ; Iheir hated rivals - the Trojans. . Karen Chan Roberto Reyes Ang Roberto Reyes Ang The UCLA bear goes into hibernation the week before the big USC game to protect it from Trojan pranksters It was a common occurrence throughout the years that students from each school would play pranks on the others ' campus. • A student participating in Beat ' SC Week plays Pm the Trojan on the Trojan to get in the rivalry spirit. Fun games and activities like this were scattered throughout the week before the big day. • A display of little Trojan voodoo dolls is laid out; going for a couple dollars apiece. These voodoo dolls were the perfect items to mount on dorm room doors to show Brum pride. 24 EVENTS iL

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A daring fan dresses up in a Super Bruin costume. Costumes were not a common sight, but they always demonstrated great enthusiasm. Joe Bruin mingles with fans during the game. The talented mascot kept spirits high with tlieir antics and energy at each game. Band director Gordon Henderson conducts fight songs and music through the night. The band performed at every game, entertaining crowds and taunting the opposition. 26 EVENTS