University of California Los Angeles - Bruin Life / Southern Campus Yearbook (Los Angeles, CA)

Page 9 text:

M-O-U-S-C A keg of beer was still the center of attraction in the 50 ' s—even in a Greek sporting event (top). With the 60 ' s came spirit groups like the Kelps (left), who shouted for the athletic teams. Mickey Mouse balloons began appearing and the melody of the day was M-O-U-S-C. The rally was becoming rowdier. We stand today on the edge of a new frontier -the frontier of the 1960 ' s, a frontier of unknown opportunities and perils, a frontier of unfulfilled hopes and threats —John Fitzgerald Kennedy, July 1960

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1950 ' S Cheek-to-cheek No expression could better describe the period of the 1950 ' s than Happy Days. It was a period of crew cuts, ponytails, saddle shoes, swallowing goldfish, and seeing how many fraternity pledge s could jam into one phone booth. No college year was complete without a prom. Below, a Bruin official at the prom announces UCLA ' s first invitation to the Rose Bowl in 1954. Two years later, a second invitation arrived.

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1960 ' S A Time of war The 60 ' s. A war 7,000 miles away on the Asian continent. The struggle for racial equality here at home. Hard hats against protesters, father against son, a country divided. In Washington, a student (top) exercises flower power. At UCLA, some favored a win policy (right), while others urged withdrawal. I dreamed I saw the bombers riding shot gun in the sky turning into butterflies above our nation . . . -Joni Mitchell