University of California Los Angeles - Bruin Life / Southern Campus Yearbook (Los Angeles, CA)

Page 11 text:

DEDICATION In these days of blitzkriegs and total war, a nation no longer depends solely upon its military leaders and statesmen. Of increas- ing importance is the industrial leader, who by advanced scientific methods, coordinates all of the amazingly complex factors of production into the sinews of an impreg- nable defense. The need for producing such leaders, therefore, is a most vital one. Outstanding among those whose task it is to train these future economic generals is the Dean of the College of Business Administration. Learned, sincere, and gifted with the rare ability to inspire all those who come into contact with him, he is largely responsible for the gratify- ing number of industrial leaders that have come forth from this institution. As a mark of our appreciation of the genuinely fine qualities of this man, we dedicate this book to Howard Scott Noble. HOWARD SCOTT NOBLE

Page 10 text:

n H O n S H 99 H O 99 PANORAMA OF CAMPUS FROM SOUTHWEST J, % l m % % ' m % A young college in a very youthful University, U.C.L.A. ' s College of Business Adnn.inistration has made amazing progress in the few short years of its existence, and now ranks among the best in the country. Sharply contrasting this enviable development in size and academic rating, are the facilities of the College. Business classes are conducted In almost every building on campus, from the Education building to I ' he basement of the Chemistry building. In addition, the offices of the college and the faculty are cramped in a rear wing of Royce. There is a crying need for a separate and distinct Business Administration building, one which would house the Eco- nomics Department as well as the College of Business Administration. The next building to be constructed on this campus should of necessity be a new Business Administration building, with specially designed labs and equipment, with possibly a special library for business stu- dents and faculty only. With such a physical plant supplementing our distinguished faculty, U.C.L.A. ' s College of Business Administration would soon become the Harvard of the West. • PIONEER • AUTHOR • LEADER • COUNSELOR • DEAN

Page 12 text:

WILLIAM G. KERCKHOFF ' QL )ii fauilliing gtanbg to gcrbc tte nibcrsfttp anb to tell of tt)c fjuman feinijitefisf, ttc congerbatibc biiSion anti tf)e c ourage of liilliam g. Hcrbfjoff . Thus reads the copper dedicatory plaque on a wall of the main lounge in Kerckhoff Hall. It epitomizes the character of one of the University ' s real benefactors. William G. Kerckhoff watched the first buildings rise on the new U.C.L.A. campus and before he died in February, I 929, he voiced his desire to give a student union building to the new institution. It was his wife who brought his plans to fruition. In conjunction with Dr. Ernest Carroll Moore, then Director and Vice-President, Mrs. Kerckhoff instructed her architects to plan an edifice that would in every way be adequate to the needs of students. Empha- sizing its own peculiar purpose, Kerckhoff hHall departs from the style of other campus structures and resembles hienry Vllth ' s Tudor Gothic Chapel at Westminster. Ten years ago on January 20, 1930, Kerckhoff Hall was formally dedicated. Speaking for Mrs. Kerckhoff, who was too overcome with emotion to make the presenta- tion, Mr. Allan Balch voiced the Kerckhoff sentiments of gratitude and satisfaction. Today it houses the mc genuinely democratic student government organize in the country and stands as a worthy monurnept Kerckhoff ' s concern for the college stucigrirs welfare. MILESTONE