University of California Los Angeles - Bruin Life / Southern Campus Yearbook (Los Angeles, CA)

Page 22 text:

The design, layout, and art work of the 1937 Southern Campus has been the work of a young Westwood artist, Richard Rose. A graduate of Northwestern University and eastern art schools, Dick has given both of his ability and interest to make the present volume a success. Following the style and techniques of modern magazine design and layout, he has created a book that is truly different from the xommon run of college yearbooks. He also found time to give advice and instruc- tion to student artists who worked under him. r :

Page 21 text:

P R E L U D E The 1937 SouthiTii Campu (■(I into four parts, each representing a phase of university life. CI.ASSROOM depicts faculty and administration events and class organization. C.AMIH S is devoted to student activities. FIKI.I) contains the athletic history of the year while the SOCIAL WHIKI. .l.-scrihes tin- ligl ppropriate secti hool life. Organizations are included in tli The palio of Kerckhoff Hall meets one ' s eve as he descends the steps of the Education BuildinR. This and other photographs in this section were made by the staff ph.itoKrapher, Hob .Anderson.

Page 23 text:

For the first time in yearbook annals the SOUTHERN CAMPUS has made a successful use of natural color photography for annual production. There are eight color plates in the book, which make use of the three color process ; five of these plates are portraits of administrative and student body executives, while the remaining three views have been taken around the cam- pus where students gather. The color work was done by Waddel A. McKnight and Joseph V. Wilson, assisted by Edward Tanner, Jr., and John Roller. The pictures were taken with a Curtis Natural Color Camera, and the plates were made by the Mission Engraving Company. It is necessary- in portraits done in natural color to use artificial make-up in order to co er up the nat- ural blueness in the complexion. Arrangements were made throufjh Mr. A. Shore of Max Factor Company to instruct students in the proper methods of application.