Tulane University - Jambalaya Yearbook (New Orleans, LA)

Page 30 text:

Marketing Chocolate Chip Cookies Was Just The Beginning 1 ■ P j ' R w r- MpgMrfLr ' i ' JI B R r- fmi -e ( f H k 1 A Wally Amos dons his glasses in order to read a quote which illustrates his philosophy on life. His outlook — have a happy and prosperous life. A. Burks The lighter side of Famous Amos. After a serious talk about Life Stuff Wally Amos plays his kazoo. Wally Amos inspired many as he conveyed his philosophy and approach to life stuff. Although some said it was quite an idealistic view, his message was such that should any- body choose to follow it as a guide for their own life, it would be attainable. Amos focused on keeping control of your own life; you ' re ultimately responsible for the outcome and should not be swayed by any turmoil around you; to make sure you are happy in what you do. It reminds one of W.E. Henley ' s poems, Invictus, which ends with these climactic words: I am the master of my fate; I am the captain of my soul. — Marcey Dolgoff X As part of the TUCP Lyceum program, on October 28, Wally Famous Amos, fam- ous because of the widespread success of his chocolate chip cookies, spoke at McAlister Auditorium. Beginning his working career as a movie promoting agent, Amos soon discov- ered in his friends an excitingly receptive market for his very personalized home-made cookies. In the spirit of a true entrepreneur, he be- gan marketing his Famous Amos cookies, first throughout the South and then nation- wide. His astounding success reflects not only the extent of America ' s sweet tooth but also the ability of people with Amos ' inspiration and a little bit of knowledge to create for themselves a successful life — as well as a good deal of wealth. Those attending Amos ' speech were treated to both free cookies and many interesting insights into the develop- ment of a successful and more im- V portantly, a happy life. V — Douglass Benning

Page 29 text:

Arts Series Elisa Monte Dance Company The Elisa Monte Dance Company first toured Great Britain under the auspices of the London Dance Umbrella. Since then, the company has been presented at major festi- vals throughout the United Stat es. During its five years of existence, the com- pany had performed in more than 15 states within the United States and over 13 coun- tries in the world. Their appearance as part of the Fine Arts Series, demonstrated TUCP ' s firm commitment to obtaining qual- ity performers for the Tulane com- munity. Since 1981, Elisa Monte has been the company ' s artistic director and coreographer. The most notable reflection of her success is the company ' s First Prize for Best Com- pany at the International Festival, Forum de la Danse de Paris.

Page 31 text:

David Goslln, president of the Tulane Business Society — a graduate student organization — presents T. Boone Pickens with the framed poster which promoted his visit to campus. A New Era of Entrepreneurship Pickens speaks on what his attention has shifted toward most recently — A new arena he calls the shareholders ' revolution. He has created the United Shareholders As- sociation to provide the collective voice the owners of America ' s public corporations now lack. T. Boone Pickens Jr., president and chair- man of the Board of Mesa Petroleum Com- pany, honored the Tulane Business Forum with his presence on November 4. A gradu- ate of Oklahoma State University with a bachelor of science degree in geology, Pick- ens began his empire in 1956 when he formed Petroleum Exploration, Inc. Three years later, he and his partners in- vested to form another company, Altair Oil and Gas company to conduct exploration and drilling activities in Western Canada. After several years of successful operation, the two were consolidated to form Mesa Petroleum Company in 1964. Today Mesa is engaged in the exploration for and the production of oil and natural gas in all the major U.S. exploratory areas includ- ing the Gulf of Mexico, the Permian, Willis- ton, and Anadarko Basins and the Over- thrust Belt. Mesa ' s headquarters are in Ama- rillo, Texas, with division exploration offices in Denver, Houston and Midland. It has as- sets of over $4 billion. Pickens is involved in many civic and chari- table activities including chairman of the Board of Regents, West League and Boy Scouts of America. T. Boone Pickens believes that a manage- ment ' s primary role is to increase the value of the shareholders ' investment and it is the secret of his success. — Marcey Dolgoff Speakers 27