Texas Tech University - La Ventana Yearbook (Lubbock, TX)

Page 30 text:

budget si uT«w W t0 money- ' , Mfl rc.ei 26 — Levi ' s 501 Campaign At least one pair of Levi ' s 501 jeans can be found in almost every college stu- dent ' s closet, and they are seen daily on the Texas Tech campus. A team of six public rela- tions majors, sponsored by the Public Relations Stu- dent Society of America (PRSSA), participated in a Levi ' s 501 jeans campaign. The team researched the jeans, set objectives, developed the campaign theme Tag yourself a legend ... and established promotional events. All the work and creativity was combined in a written report that was submitted for national competition. Levi ' s evaluated the pro- posal and chose the top 25 in the nation. Tech, among the top 25, then was given a $600 budget to implement its campaign. Since the budget was so low, we had to use a lot of creativity to implement it with this amount of money, said team member Marcie Jenkins. During the course of the campaign, weekly reports were sent to Levi ' s and three style shows called Mainstream USA were staged at South Plains Mall exhibiting Levi ' s active wear. Other promotions in- cluded a showing of Rebel Without A Cause and a James Dean look-alike con- test. Proceeds from the event went to the Ronald McDonald House. The campaign was very beneficial, said Jenkins. It gave us a chance to put our knowledge to practical use. It taught us how to write and use the practical knowledge we learned in the classroom. Team members were Ana Verano, Jerry Matthews, Sarah Matthes, Jenkins, Laura Moreno and Leigh Ann Boren. Faculty adviser for the team was Bob Jones. — Paige Hindman Marcie Jenkins and Leigh Ann Boren join forces to give the Levi ' s 501 campaign just the right fit. Marcie Jenkins and Leigh Ann Boren take a breather after a long day of promotion for the Levi ' s 501 campaign. Candy Ma then Designed by Tony Renlena

Page 32 text:

ta so sen ' fl nvtHi n 8 cl !- ' Beth on Pn ' de anrf dedication in their A University Theater ex- perience can be entertain- ing, explosive, full of suspense and a comic relief for its audience. Students involved in the theater have limitless talents they share with each other, said Richard Weaver, chairman of the drama department. The students ' hard work that is put into the productions is apparent when the lights go up, the vivid colors become visible and the mood of the stage is set. A drama student ' s ' education differs from other Tech students due to the ex- tra hours and work put into a semester of play produc- tion, said Weaver. Painting scenery, fitting IHlflH - . 4 F«= - T L? .s . p J 1 w r f» Anna Leonowens (Lea Barron) tries to prevent the king (John Warriner) from whipping a concubine in the theater department ' s rendition of The King and I.